New York, New York - August 13, 2008 - The cover says it all. BizBash's September issue will debut focusing on the major issues on the minds of event and meeting planners in New York and beyond. In a budget-conscious, eco-challenged world, planners are looking to do it better for less, making it green and still delivering memorable experiences that sell products and services, as well as motivate sales teams to sell more, raise more, and stand out. As events beat out traditional advertising, it is about making them more effective in challenging times.
Features like "Five New Takes on the Chicken Dinner" and " The Cost-Conscious and Cool Holiday Party Guide" are the types of articles that fill the pages of the September issue that won't bore guests but will improve the bottom line.
September's 234-page New York edition of BizBash features more than 1,500 venues in the annual venue guide, including what's new, what's coming, and what to book now. It is the $4 billion New York event industry's most accurate and diverse event space venue guide for planners.
- The Scout, BizBash's lead department, gives planners an example of new inflatable flower-shaped lights. We also look at how to rent chandeliers, a major decor trend, for any event occasion.
- "The Cost-Conscious and Cool Holiday Party Guide" helps planners react positively to the budget cuts that are likely for this year's holiday season, putting a twist on having your party in the office or a get-together at a bar.
- Other Scout ideas include a liquid-fusion tabletop from a holographic film manufacturer.
- A new invitation concept allows recipients to actually plant the invitation because the paper is infused with seeds.
- Learn about how Kara Minogue, former event director at the New York City Ballet, started her own event firm.
- Being ready for anything is the hallmark of a great event and meeting planner. BizBash's Event Intelligence column gives readers insights into understanding the cost of security and how choices can affect budgets, especially during a cost-cutting environment.
- Event Intelligence goes behind the scenes of a Star Wars sci-fi event where guests truly think they're "aliens."
- Business entertaining is a primary job for anyone in event planning. Sales departments and senior executives expect event people to know what is going on. BizBash's Business Entertaining column tells you Where to Drink (the new bar at the top of the Peninsula), What to Eat (Elizabeth, at 265 Elizabeth St., and Hundred Acres, at 38 MacDougal St.), as well as What to See (New York City waterfalls).
- BizBash planners are also the biggest spenders in other markets, and destination reports keep readers up to speed on Las Vegas, Boston, and San Francisco. Many planners think they already know-but then they realize that things are changing faster.
- The hallmark of BizBash event coverage is its case studies, which include lists of all the vendors, so that planners can borrow ideas.
- Coverage includes:
- The September issue features the world-famous Robin Hood benefit, which routinely raises more money than any other benefit in the world, with a take of $56 million this year, down from $71 million in 2007.
- Paul Mitchell's product launch for beauty editors
- The Whitney Museum of American Art's Art Party
- The Lower Manhattan Cultural Council annual fund-raiser using raw space at 7 World Trade Center
- The Fragrance Foundation's Fifi Awards
- The Sex and the City movie premiere
- The after-party for the MoMA's annual Party in the Garden
- We TV's kickoff of the fifth season of Bridezillas
- Fox's Upfront Week party at Wollman Rink
- Target's kickoff of its Converse Collection from Los Angeles
- The 42nd annual Brazilian Carnival Ball in Toronto
- The Trust for the National Mall's garden-inspired tented affair in Washington, D.C.
- Kanye West's 30-city "Glow in the Dark" tour kickoff
Chicken is cheap, but it can also be dry, bland, and dull. Five caterers create budget-friendly three-course chicken dinners that won't bore guests but will improve the bottom line.
- Four planners who are committed to eco-friendly events speak out:
- Melissa Gellman Weiss of New York-based apparel company Theory focuses on breaking the preconceived notion that elegance needs to be synonymous with conspicuous consumption.
- Julie Lindsey, director of corporate events at the Gap, focuses on making vendors walk the walk.
- Hollace Davids of Universal Pictures leads the way for big companies to use green practices, creating a more competitive marketplace and reducing prices.
- Angie Pfeifer of the Investors Group in Winnipeg, Manitoba, focuses on sustainability more than delivering a green meeting.
- The Venue Report: In an ever-bustling city where spaces open, renovate, and close every day, finding the perfect place to entertain clients or host an event is no easy task. BizBash has become the planner's bible for venues.
Since its founding in 2000, BizBash Media has become the event industry’s leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize the ways event professionals get ideas and connect with each other. BizBash serves 18 major markets with its trade shows, and with its Web sites and magazines customized to these six markets: New York, Los Angeles, Chicago, Washington, D.C., Toronto, and Florida. The BizBash National Venue Guide covers an additional 12 markets.
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