New York, New York - May 27, 2009 - In the ultimate word-of-mouth campaign, BizBash has awarded Intuit’s Stephanie Morris a custom-branded five-pound bag of M&M’s for being the 6,000th member to join its Event Planners Gather group on LinkedIn. Morris is the online training and event delivery manager for Intuit.
BizBash C.E.O. David Adler said, "Everyone relates to M&M's—even the White House has personalized M&M's—and we thought this would be a fun promotion. This is the ultimate word-of-mouth marketing. Based on the metrics of standard word-of-mouth marketing research, distribution of a five-pound bag of personalized M&M's can have the effect of reaching close to 100,000 people, even without considering the direct impact of the word or the mouth in this case. The assumption is that there are 5,000 M&M's in a five pound-bag—those 5,000 messages could have a multiplier impact, with key influencers telling others about a positive experience."
BizBash's Event Planners Gather network, composed of a group hosted on social network Facebook and another on LinkedIn, is the online source for nearly 9,000 event planners to network online, share ideas and event resources, and stay on top of industry trends.
To join the groups, search for 'BizBash Event Planners Gather' on Facebook or
LinkedIn. To learn more about M&M's personalized solutions, visit www.mymms.com/bizbash2.
About BizBash
Since its founding in 2000, BizBash Media has become the event industry's leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize the ways event professionals get ideas and connect with each other. BizBash serves six major markets with its trade shows, Web sites, and magazines: New York, Los Angeles, Chicago, Washington, D.C., Toronto, and Florida. The BizBash National Venue Guide covers an additional 12 markets and is the perfect resource for planners.
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