Los Angeles—June 11, 2009—Confetti filled the air and noisemakers sang as a stunned planner found himself the center of attention at a surprise celebration at BizBash’s L.A. Expo & Awards. His grinning peers clapped and hooted in delight as Ed Gallo learned he’d just won five pounds of custom-branded M&M’s for being the 500th expo attendee to come through the registration area. Gallo is the event manager for Warner Bros. Special Events in Burbank.
BizBaash marketing director Tom Leader and E-vents Registration owner Jeff Posner broke out the old-fashioned party favors and cavorted around the shocked Gallo before presenting him with a gumball-machine-shaped M&M dispenser full of the candies. His fellow registrants formed the cheering audience for the impromptu award ceremony.
Gallo will receive a five-pound bag of the brightly colored, tiny, tasty, and timelessly popular treats—embossed with the logo and message of his choice—later this month. One five-pound bag contains about 5,000 M&M’s.
This year’s L.A. Expo & Awards was the most successful ever, with more than 1,500 event professionals breaking all previous attendance records to meet, network, share tips and strategies, and connect with business partners new and old at the L.A. Mart.
Check www.bizbash.com/losangeles/tradeshow for photos, presentations, and other coverage from the expo, and for upcoming news about next year’s show. And visit www.mymms.com/bizbash2 to learn more about M&M’s personalized branding solutions.
About BizBash
Since its founding in 2000, BizBash Media has become the industry’s leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other. The company publishes magazines and Web sites and produces trade shows for the event industry in New York, Los Angeles, Chicago, Toronto, Florida, and Washington, D.C. BizBash has just launched Web sites for Boston, Las Vegas, and Orlando.
Ed Gallo, event manager for Warner Bros. Special Events is showered with confetti in an impromptu celebration for being the 500th expo attendee. PHOTO:brightroom, Inc.
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