BizBash Brings Tombstone Advertising Concept Into the 21st Century With New Digital Approach
BashFlash digital ads instantly broadcast company work, promotions, hires, and other announcements to the event industry community
New York—May 27, 2010—David Adler, C.E.O. and founder of BizBash Media, announced today that BizBash has launched BashFlash, an innovative digital tombstone marketing program that lets the event planning world share successes immediately by letting people know who is behind the greatest events in North America.
The concept of the tombstone ad has been a time-honored tradition in the financial and real estate worlds for generations. By creating a "tombstone" plaque, companies memorialize their work and display their success. BizBash's BashFlash revolutionizes this concept with a low-cost, automated, multiplatform approach that uses BizBash's influential print, Web, email, social media, and word-of-mouth channels.
Adler said, "We are excited to offer a brand-new way for our customers to promote their innovative work and company news with a turnkey approach to viral marketing. The key is to act fast to get the word out on your event contributions so that you are able to 'catch the viral wave,' engage your existing friends, expand your industry reach, and put yourself in the position to make every sales call really count."
Since its founding in 2000, BizBash Media has become the event industry's leading source for inspiration, smart marketing strategies, industry trends, and productivity tools, helping revolutionize the ways event professionals get ideas and connect with each other. BizBash serves nine major markets with its trade shows, Web sites, and magazines: New York, Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, Orlando, Toronto, and Washington. The BizBash National Venue Guide covers an additional 12 markets and is the premier resource of its kind for planners nationwide.
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