Press Release

BiZBash.com For Immediate Release Contact: David Adler
646.638.3602
dadler@bizbash.com

Event Leadership Institute Announces Equity Investment by BizBash Media

New York—October 27, 2010—BizBash Media, the trade media for the event planning industry, has acquired an equity stake in the Event Leadership Institute, LLC, (E.L.I.) a  venture providing progressive training and education for the event planning industry.  The business, which launches in January, will host live events and online, on-demand classes, taught by subject matter experts, in a wide range of topics. Terms of the investment were not announced.

The founder, Howard Givner, is also serving as the Institute's Executive Director.  Givner previously founded  event company Paint The Town Red, which he ran for 20 years before selling it to the Global Events Group, the #1 event agency in Spain, and #14 worldwide.  Givner is also the developer of the mobile event app Super Planner.

"We're proud to support this effort to expand quality education and training to more and more event professionals," said BizBash CEO David Adler.  "We launched BizBash ten years ago to serve the event, meeting and marketing communities as a way to allow professionals to share ideas and resources as well as to cover local markets.  We see the Event Leadership Institute as  the next logical step in the maturation and growth of the events profession."

 "The event industry has exploded in the past 15 years, and the quantity, quality and availability of education has simply not caught up with this demand," Givner said.  "Our goal is to deliver outstanding training people can access wherever they're located, whenever they need it, with no pre-conditions.

"We're capitalizing on the trend toward un-bundled, micro learning, by breaking down the educational content into the smallest usable pieces.  People are welcome to take a full suite of our classes on production technology, for example, or they can just take the class on teleprompters, if that's their immediate need."

On-Demand Classes
Classes are filmed in studios with top industry leaders.  The typical class ranges 30-90 minutes, and is then divided into 4-6 minute subsections, so viewers can immediately jump to the section they want.  The system tracks which sections have been watched, avoiding any need to repeat portions.  Certifications and a testing engine will be available for most classes as well.

The Maverick Series
To enhance the learning platforms available, the Institute will also feature an ongoing series of Charlie Rose style interviews of senior industry leaders, including the people who plan the biggest events in the world.  These videos will be available for free, and will also be broken up into sections based on topics.  The interviews provide insight into how these leaders plan their mega events, how they got into the industry, how they manage their teams, and their views on sustainability, social media and other important industry topics.

Concentrated Live Event Tracks
E.L.I. will also host a range of live events, providing high-level content geared to specific niches within the event community, such as independent planners, venues, corporate planners, etc.

The Institute has been taping classes since July, and will be unveiled to a beta group on December 1st for testing before its official launch in January.

About BizBash
Since its founding in 2000, BizBash Media has become the industry's leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other. The company publishes magazines and Web sites and produces trade shows for the event industry in Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington, D.C.

About Event Leadership Institute
Launching in January 2011, the Event Leadership Institute is meant to provide on-line and face-to-face training, education and thought leadership for the meeting and event industry and related fields. Users will be able to view streaming courses on topics including event strategy and ROI, audio visual, lighting and design, legal & insurance, fundraising, entrepreneurship, and more. ELI was founded by event industry pioneer Howard Givner.




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