Press Release

BiZBash.com For Immediate Release Contact: David Adler
646.638.3602
dadler@bizbash.com

Event Planners Pick Michelle Obama as Ideal Red-Carpet Celebrity for 2011
First Lady Beats Lady Gaga, Kim Kardashian, Snooki, and Sarah Palin

New York—January 3, 2011—Professional event planners chose Michelle Obama as their top choice to walk the red carpet at an event in 2011 in an exclusive reader survey conducted by BizBash, the leading trade media for the event industry. Twenty-five percent of readers choice Mrs. Obama over a list of celebrities that included Angelina Jolie, Kim Kardashian, the Jonas Brothers, and the cast of Jersey Shore.

"I suspect our readers choose the first lady because of her personal style, but also because she has an authenticity about the projects that she gets behind," said BizBash editor in chief Chad Kaydo. "If you saw her at an event, you would feel she genuinely believed in its purpose. And unlike the Jersey Shore cast, she doesn't go wherever she can pick up a check."

The second-place choice was another political player, former president Bill Clinton, with 12 percent. The only other political person on the list, Sarah Palin, won just 2 percent of the votes. Lady Gaga came in third, with 12 percent.

BizBash conducted the survey online December 15 to 20, with 567 readers responding.

Complete results:

Which of these celebrities would be your top choice to walk the red carpet at one of your events in 2011?

  1. Michelle Obama (25%)
  2. Bill Clinton (13%)
  3. Lady Gaga (12%)
  4. Betty White (9%)
  5. Angelina Jolie (8%)
  6. Kim Kardashian (6%)
  7. Katy Perry and Russell Brand (5%)
  8. James Franco (4%)
  9. The cast of Gossip Girl (3%)
  10. Sarah Palin (2%)
  11. (tie) The Jonas Brothers (1%)
    The cast of Jersey Shore (1%)
  12. Other: 11%
About BizBash - Founded in 2000, BizBash Media has become the industry's leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other. The company publishes magazines and web sites, and produces trade shows for the event industry in Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington, D.C.





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