New York, September 10, 2001 - BiZBash Idea Center, www.bizbash.com, the media outlet for the event industry and Chezam, the special events firm, will convene a convention of celebrity look-a-likes at the BiZBash Javits Event Expo 2001 -The Fresh Idea Show October 11 at the Jacob K. Center, 655 West 34th Street.

The look-a-likes, all professionals, include people who look like Cher, Michael Jackson, Liza Minnelli and numerous cast members from The Sopranos. These professionals "rent by the hour" for special events around the country. Also in attendance will be celebrity "look-a-like" hopefuls, up-and-coming look-a-likes for up-and-coming celebrities.

"This unique conclave of look-a-likes will encourage event planners to use "look-a-likes" at their fall and holiday events as an especially fun, cost-effective and creative approach to creating excitement during uncertain economic times," said Richard Aaron, President of BiZbash.com and the recipient of the 2001 Meeting Planner International's Event Professional-of-the-Year award. "Although some look-a-likes can be expensive, getting a real celebrity may be too costly and unreliable."

Richard Blau, Executive Vice President of Chez-zam said, "We are calling on the entire professional look-a-like community to participate in this event, and we will be cooperating with other look-alike agents and casting people such as Gina Lennon and Elaine Chez to help us spread the word. This is also a chance to see new talent. It is important that event professionals have a sense of all the creative choices available in the New York market."

Think you look like somebody and want to turn that into a career? Look-alikes can register to participate in the convention by calling Jacqui Palmer, Director Of Specialty Casting of Chez-zam, at (631) 595-2981, extension 348.

At the BiZBash Javits Event Expo 2001- The Fresh Idea Show at the Javits Center, more than 125 exhibitors will showcase their wares in key service categories. Attendees will experience unique live entertainment ideas, innovative venue options, creative food presentations, new technology advances in events and general out-of-the-box thinking tips. Also taking place is the first-ever BiZBash Event Style Awards; educational forums on event style, promotion and technology; and a town meeting on the state of the event industry in New York. The BiZBash Javits Event Expo 2001 is free.