Press Release For Immediate Release Contact: David Adler 646.638.3600 Ext: 101
Cell: 917.543.1024
Chad Kaydo Named Features Editor of Idea Center

NEW YORK, July 12, 2000 - The Idea Center, the soon to be launched marketplace and showcase serving the premium events and business entertaining community, announced today that Chad Kaydo has been named its founding Features Editor. Kaydo most recently was associate editor of Sales & Marketing Management magazine.

According to CEO and Founder David Adler, "We are thrilled to have Chad on the BiZBash team. In his new post, Chad will be developing an editorial product and system that serves all aspects of the event industry with quality content in the nooks and crannies of local markets starting with New York City."

"More than 100,000 business events are held annually in New York City alone, and this is a $4 billion event market," said Kaydo. "From an editorial point of view, it's clear that the event industry is underserved. Most people who handle events work in a virtual vacuum. The BiZBash Idea Center service intends to bring context and content to this newly recognized community.

"The people who work in this industry are some of the most creative, interesting power brokers in the city," Kaydo continued. "We're going to look at all the imaginative things they do, as well as show how they can do them better. That means scouring the city for the hottest places and products-and the latest industry gossip."

At Sales & Marketing Management magazine Kaydo wrote about topics including event marketing, travel and e-commerce. Kaydo earned degrees in journalism and English at Ohio University in Athens, Ohio. He is a member of Phi Beta Kappa, and has also written for POZ magazine.

About Idea Center
The Idea Center is being created to meet the information and commerce needs of the growing, underserved and competitive events marketplace. The site is being designed to be the first place to look when planning, brainstorming or visually conceptualizing an event. Print directory products, trade and award shows, television programs and sampling programs will complement the Web site. An extensive database of more than 250 categories will include everything from outsourced event planners, PR agencies, venues, caterers and florists to all the ``nooks and crannies'' sources that people need to make their events stand out.

From and editorial perspective, BiZBash will cover the special event and business entertaining community in the same way WWD covers the fashion industry. Editorial features will include extensive event coverage with a unique ``visual vendor finder,'' event reviews, personality profiles and gossip on an industry-by-industry basis in the special events and business entertaining field. On, planners, PR proffessionals, vendors, producers and other event specialists will finally be able to be in front of the camera. A closed user group will begin beta-testing in the fall.

On May 3, 2000 announced that it received $2.5 million of Series A financing. Milestone Venture Partners, an early stage B2B venture firm focusing on the New York metropolitan area, led the round along with prominent individual investors including William F. Reilly, former chairman and CEO of PRIMEDIA; Andrew Farkas, chairman and CEO of Insignia Financial Group; Matthew Bronfman; and Amy Churgin, publisher of Architectural Digest. Todd Pietri of Milestone Venture Partners will join the Board of Directors along with Reilly, Louis Perlman and Bronfman. additional senior management includes Founders David Adler and Jonathan Adler. David Adler, 46, who was the founder and president of Washington Dossier magazine, a glossy magazine that covered the entertaining, social and political world of the nation's capital, and the former corporate communications chief for PRIMEDIA and Macmillan Inc., will assume the role of CEO and editorial director. Jonathan Adler, 43, formerly chairman and CEO of The Adler Group, Inc., Apartment Shoppers Guides, New Homes Shoppers Guides and former publisher of Washington Dossier, will be chairman and COO of the Company.

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