Press Release For Immediate Release Contact: David Adler 646.638.3600 Ext: 101
Cell: 917.543.1024

Latin Food, Comfortable Decor Top "What's Fresh Now" Report in BiZBash Event Industry Newspaper

New York, June 18, 2002 - The macaroni and cheese trend is over for corporate events, and it's time for event planners to put away the red, white and blue bunting. Comfort food and patriotic dcor are two of the trends dubbed "Not So Fresh" in the "What's Fresh Now" report, the cover story of the summer issue of the BiZBash Event Style Reporter. This is the second issue of the new business-to-business newspaper from BiZBash Event Media, the targeted media company serving the event, trade show, meeting and business entertaining community in New York City.

Among the trends identified as fresh in the report are dcor themes that make guests feel comfortable, entertainers who interact with partygoers, and Latin food.

"This is an interesting time for event planners, because they need to strike a balance between creating events and meetings that have a strong impact on people, while still feeling appropriate to the times," says Chad Kaydo, Editor in Chief of BiZBash. "This issue focuses on meeting that challenge. We spoke to experts from across the industry to get a sense of what feels appropriate, fun and fresh for events and meetings right now."

Other trends include:

  • Getting guests to interact with their food by offering choices of sauces, toppings or ingredients
  • Hosting family-friendly events so parents don't feel guilty leaving their kids at home
  • Theme parties that help save money by using dcor that has been used at other events
  • Taking events on tour to multiple markets instead of making people travel to one place
  • Homey, comfortable venues like new restaurants Butter, Chateau, NYC, and Industry (Food)
  • Using technology to measure attendees' responses at meetings
  • Speakers known for their gravitas (like Walter Cronkite or Tom Brokaw)
  • Gifts that have a calming effect, like candles, plants or aromatherapy items

The BiZBash Event Style Reporter is a 56-page, four-color publication with news from actual New York City events and stories about event resources and industry leaders, and will complement the company's online service,, and its annual trade show, the BiZBash Javits Meeting and Event Expo-The Fresh Idea Show. The first issue debuted in March 2002 with a circulation of 20,000. Marketing partners and advertisers included in the summer issue include American Express, ESPN Zone, the New York Marriott Marquis, the Hudson Hotel and Radio City Music Hall.

Other stories in this issue include behind-the-scenes looks at the Robin Hood Foundation's fund-raiser, the James Beard Foundation awards, and promotional parties thrown by Jockey and Food & Wine magazine. Other sections showcase new resources, including dunk tanks for summer picnics, plastic ice cubes that can light up drinks, fashion-forward trade show lanyards and New York's newest event and meeting venues.

BiZBash Event Media publishes the BiZBash Event Style Reporter newspaper and the BiZBash Event Style Alert email newsletters, and hosts the annual BiZBash Javits Meeting and Event Expo-The Fresh Idea Show. The company was founded on the premise that the regional meeting, event and trade show market is underserved. Prior to September 11th, New York hosted more than 100,000 business events and meetings each year, representing a $4 billion marketplace.

- 30 -