Press Release For Immediate Release Contact: David Adler 646.638.3600 Ext: 101
Cell: 917.543.1024
Jane Shapiro Named VP Operations of Idea Center
NEW YORK, August 9, 2000 - The Idea Center, the soon to be launched marketplace and showcase serving the premium events and business entertaining community, announced today that Jane Shapiro has been named its founding vice president of operations. Most recently Shapiro was a strategy consultant to Knowledge Strategies, a new media development firm.

"Jane was instrumental in authoring the initial business plan for and has been critical in establishing the groundwork for the Company. We are thrilled to have her lead the BiZBash operations and business strategy efforts," said David Adler, CEO and founder. "In this new post she will oversee the areas of human resources, legal, finance and business strategy and planning."

"The potential of is very promising," said Shapiro. "From a business management point of view, the Company has all the attributes of an established business, but is very agile and utilizes innovative new economy technology. I look forward to being part of the team that will build into a new media force in the events industry."

Shapiro has more than 10 years of business experience - both as a management consultant and healthcare administrator. Prior to Knowledge Strategies, Shapiro spent three years with the North Shore-Long Island Jewish Health System (North Shore), working to establish an Internet presence for the 13 hospital health care network. Before joining North Shore, she was a management consultant for six years - primarily with ECG Management Consultants. Jane holds an M.B.A. from Boston University and a bachelor of arts in economics from Tufts University.

About Idea Center
The Idea Center is being created to meet the information and commerce needs of the growing, underserved and competitive events marketplace. The site is being designed to be the first place to look when planning, brainstorming or visually conceptualizing an event. A closed user group will begin beta-testing the service in fall 2000. received $2.5 million of Series A financing in May 2000. Milestone Venture Partners, an early stage B2B venture firm focusing on the New York metropolitan area, led the round along with prominent individual investors including William F. Reilly, former chairman and CEO of Primedia; Andrew Farkas, chairman and CEO of Insignia Financial Group; Matthew Bronfman; and Amy Churgin, publisher of Architectural Digest. Todd Pietri of Milestone Venture Partners will join the Board of Directors along with Reilly, Louis Perlman and Bronfman. additional senior management includes Founders David Adler and Jonathan Adler. David Adler, who was the co-founder and president of Washington Dossier magazine, a glossy magazine that covered the entertaining, social and political world of the nation's capital, and the former corporate communications chief for Primedia and Macmillan Inc., will assume the role of CEO and editorial director. Jonathan Adler, formerly chairman and CEO of The Adler Group, Inc., Apartment Shoppers Guides, New Homes Shoppers Guides and former publisher of Washington Dossier, will be chairman and COO of the Company.

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