New York, New York, August 25, 2003-BiZBash
Media announces the launch of BiZBash At Your Door,
a new sampling program for event planners and marketers.
The program delivers fresh event resources into the
hands of New York's 200 most influential event and meeting
planners to help them organize their next party, meeting
"BiZBash is surrounding its niche audience with products
in print, online and in person," says David Adler, CEO
and founder of BiZBash.
Each package-a modern-looking plastic container designed
by Marc Friedland of Creative Intelligence-is filled
with products and marketing materials from more than
20 participants. Musters & Company, Tentation and Schieffelin
& Somerset Co.'s Ciroc Vodka are among the contributing
companies. Each package is hand-delivered by messengers
sporting BiZBash-branded attire.
Recipients represent a variety of industries, including
media, beauty, retail, financial, health care, fashion,
pharmaceutical and public relations.
A second installment of At Your Door will be delivered
later this year, and four more will follow in 2004.
Each of next year's installments will be targeted at
specific industries-media, financial, health care and
fashion-and contain materials from one exclusive vendor
in 18 resource categories.
BiZBash Media, the essential source for news and information
for event planners and marketers, publishes the BiZBash
Event Style Reporter newspaper and BiZBash.com Web site.
The company also hosts the annual BiZBash Javits Meeting
and Event Expo-The Fresh Idea Show, which attracts more
than 2,000 of the industry's top professionals. This
year's event will be held October 14 and 15 at the Javits
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