Press Release For Immediate Release Contact: Jill Musguire
646.638.3600 x104

BiZBash Media Launches Sampling Program to New York's Top Event Planners and Marketers

New York, New York, August 25, 2003-BiZBash Media announces the launch of BiZBash At Your Door, a new sampling program for event planners and marketers. The program delivers fresh event resources into the hands of New York's 200 most influential event and meeting planners to help them organize their next party, meeting or function.

"BiZBash is surrounding its niche audience with products in print, online and in person," says David Adler, CEO and founder of BiZBash.

Each package-a modern-looking plastic container designed by Marc Friedland of Creative Intelligence-is filled with products and marketing materials from more than 20 participants. Musters & Company, Tentation and Schieffelin & Somerset Co.'s Ciroc Vodka are among the contributing companies. Each package is hand-delivered by messengers sporting BiZBash-branded attire.

Recipients represent a variety of industries, including media, beauty, retail, financial, health care, fashion, pharmaceutical and public relations.

A second installment of At Your Door will be delivered later this year, and four more will follow in 2004. Each of next year's installments will be targeted at specific industries-media, financial, health care and fashion-and contain materials from one exclusive vendor in 18 resource categories.

BiZBash Media, the essential source for news and information for event planners and marketers, publishes the BiZBash Event Style Reporter newspaper and Web site. The company also hosts the annual BiZBash Javits Meeting and Event Expo-The Fresh Idea Show, which attracts more than 2,000 of the industry's top professionals. This year's event will be held October 14 and 15 at the Javits Center.

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