Press Release For Immediate Release Contact: David Adler 646.638.3600 Ext: 101
Cell: 917.543.1024 Idea Center Debuts Event Style Alert
Email Newsletter Aimed at Event, PR and Marketing Professionals in New York City
NEW YORK, September 13, 2000 - The Idea Center, the soon-to-be-launched event professionals' brainstorming portal, announced today that it debuted the BiZBash Event Style Alert, an email newsletter aimed at event, PR and marketing professionals. The newsletter will provide fresh information and ideas by discovering new venues, products and services, and by covering industry gossip and news - initially serving the New York City market bi-weekly.

According to Richard Aaron, president of the Idea Center, "Event professionals are constantly trying to come up with new ways to make their events unique and effective. The BiZBash Event Style Alert will be their eyes and ears to all aspects of the event and business entertaining market. No other media is providing the information that will be available through the BiZBash Event Style Alert."

A team of writers and editors led by BiZBash Managing Editor Joanne Lasky ( and BiZBash Features Editor Chad Kaydo ( are poring over a flood of invitations and are covering New York City events ranging from press conferences, product launches and IPOs to charity balls, protest marches and parades - keeping an ear out for the next new venues, products and services of interest to event professionals.

Highlights of the first BiZBash Event Style Alert include:

The after party at the MTV Video Music Awards
Discovering the hot downtown club called Fun
Great giveaway ideas including a baker who can put a picture-perfect image on cookies
Different entertainment ideas including a graphologist (AKA a handwriting analyst) who can read personality traits in the patterns of people's handwriting
News about technology that can help event professionals identify the guests in all the pictures taken at an event
Event "war" stories; news about restaurant openings and staff changes; and a list of the 10 best books for event professionals.

About the Idea Center
The Idea Center is a free online resource center for special events and business entertaining professionals that was created to fill a real need: to find localized "nooks and crannies" information to help in producing effective events. Launching in early 2001, the service will provide an extensive database of the best event resources - starting in New York - as well as industry gossip, personality profiles and coverage of all types of events. The comprehensive editorial will allow users to go behind the scenes of the most exciting events of the moment, learn about event producers and event ideas, as well as read about the hottest gossip in the industry. Other products will include newsletters, trade shows, direct marketing materials and live events. Following the launch in New York City, 10 additional markets will be rolled out.

The Idea Center was founded in May 2000 by CEO and Editorial Director David Adler, Chairman and COO Jonathan Adler and President Richard Aaron CMP, CSEP. Additional investors include William F. Reilly, former chairman and CEO of Primedia; Andrew Farkas, chairman and CEO of Insignia Financial Group; Matthew Bronfman; Amy Churgin, publisher of Architectural Digest; and Todd Pietri of Milestone Venture Partners.

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