Press Release For Immediate Release Contact: David Adler
Cell: 917.543.1024
BiZBash Event Style Alert Features First Human Guest Book, Macy's Parade Impresario, DJ Faux Pas and Le Bernardin's New Room

NEW YORK, November 21, 2000 - The BiZBash Event Style Alert, a new tool that gives event producers the creative edge, is celebrating its sixth issue just as the corporate holiday party season is about to kickoff. Called "juicy" and "addictive" by readers, the BiZBash Event Style Alert is a bi-weekly email newsletter that provides creative discoveries and news on business entertaining and special events to professionals, senior management, marketers and vendors.

The BiZBash Event Style Alert is the first product of the Idea Center, developed by former Primedia (NYSE: PRM) corporate communications executive and Washington Dossier president David Adler, former Apartment Shoppers Guide entrepreneur and Washington Dossier publisher Jonathan Adler and founder of the New York ISES Chapter and well-known event industry specialist Richard Aaron CMP, CSEP. Instead of celebrity-focused coverage, BiZBash focuses on the creative, logistical and technical aspects of events. Users can click from a story on an event to a featured vendor in seconds.

Prior to the site's launch in early 2001, experts are available offline for advice and referrals on venues, products and services by calling toll free 866.BiZBash (249.2274).

The BiZBash Event Style Alert sixth issue features:

  • Forget print, see the first human guest book. Revelers got to sign their names on real, live models wearing almost nothing but signatures. Photo available.
  • Macy's Thanksgiving Day Parade Impresario Jean McFaddin gives her take on producing the country's most famous parade. And, BiZBash tells what it takes to close down a street in NYC for a street fair or block party and how to get a permit for a parade.
  • Find out about an innovative lighting effect called the StratoSphere, which allows video to be displayed on the inside and the outside of a giant translucent globe.
  • The event industry goes global. With companies like Restaurant Associates and Jack Morton Worldwide owned by global powerhouses, the entire event industry is poised for a change. And, companies like French events firm Capital Events are scouting for U.S. properties.
  • Check out Le Bernardin's new private room. Fully equipped with its own entrance, kitchen, restroom and coat check area the space can seat up to 80 and hold a reception for up to 200.

About the Idea Center
The Idea Center is a free online and offline resource center for special events and business entertaining professionals that was created to fill a real need: to find localized "nooks and crannies" information to help in producing effective events. Launching in early 2001, the service will provide an extensive database of the best event resources - starting in New York - as well as industry gossip, personality profiles and coverage of all types of events. The comprehensive editorial will allow users to go behind the scenes of the most exciting events of the moment, learn about event producers and event ideas, as well as read about the hottest gossip in the industry. Other products will include newsletters, trade shows, direct marketing materials and live events. Following the launch in New York City, 10 additional markets will be rolled out.

The Idea Center was founded in May 2000 by CEO and Editorial Director David Adler, Chairman and COO Jonathan Adler and President Richard Aaron CMP, CSEP. Additional investors include William F. Reilly, former chairman and CEO of Primedia; Andrew Farkas, chairman and CEO of Insignia Financial Group; Matthew Bronfman; Amy Churgin, publisher of Architectural Digest; and Todd Pietri of Milestone Venture Partners.

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