BiZBash Retains BF9 Media as Representative for Spirit,
Beer, and Wine Integrated Sponsorship Sales
New York, New York - July 21, 2005 - David
Adler, CEO and founder of BiZBash, the trade media resource
for the meeting, event, and event marketing community,
announced today that his company has signed an agreement
to be represented by BF9 Media, a nontraditional marketing
and promotions agency, to handle all integrated sponsorship
sales for the spirit, beer, wine, and soft drink category.
In making the announcement Adler said, “We are
excited to team up with BF9 Media because of its experience
in nontraditional marketing.” He went on to say,
“Event planners, producers, and marketers have
a huge impact on the nearly $800 million beverage sector
in the events marketplace in New York City alone.”
According to Paul Insalaco, president of BF9 Media,
“BiZBash is the perfect cross-platform marketing
sponsorship vehicle for the spirit industry because
98 percent of the events in New York celebrate sharing
beverages as the ultimate ritual in hospitality. One
smart planner has the influence to change the brand
buying habit of thousands of people. We are thrilled
to be working with BiZBash.”
BF9 Media is a nontraditional marketing and promotions
agency that designs and executes creative, turnkey,
multi-impression campaigns. By providing unique marketing
solutions including sponsorship, on/off premise promotions,
custom publishing, and consulting, BF9 Media works to
increase brand exposure, drive sales, and create and
strengthen relationships with target audiences while
meeting the marketing goals and initiatives of its clients.
BiZBash Media is the New York authority for anyone who
plans, designs, or influences the thousands of corporate
and nonprofit events held each year in New York City.
The BiZBash Web site, BiZBash.com, newspaper, and trade
show serve the business-to-business marketplace for
planners who research, produce, and advise on more than
100,000 events held each year in New York.
