Press Release For Immediate Release Contact: David Adler
Cell: 917.543.1024 and Cyberpix to Provide "Behind-the-Scenes" Online Contact Sheets of Event Coverage
NEW YORK, November 29, 2000 - The Idea Center, the event professional's online resource, announced that it has arranged with Cyberpix, the Internet event photography pioneer, to provide free access to "behind-the-scenes" online contact sheets within 24 hours to event organizers and attendees of events covered editorially by BiZBash.

The Idea Center, publisher of the BiZBash Event Style Alert, focuses on the creative, logistical and technical aspects of events - providing discoveries and news on business entertaining and special events to professionals, senior management, marketers and vendors. With Cyberpix, BiZBash users will have even greater access to images of the events they plan and attend.

Cyberpix, headquartered in New York, offers a break-through technology and process that allow photographers, event organizers and event attendees the opportunity to use the Internet as a modern interactive contact sheet. In the click of a button, interested viewers can see all the photos of an event, order photos on high-quality paper, decide on various framing options and send photos to friends or colleagues.

Richard Aaron, CMP, CSEP, president of the Idea Center said, "We are pleased to join forces with Cyberpix. The Cyberpix service will allow BiZBash to cover events in a much more comprehensive manor. And, giving attendees a true behind-the-scenes look at event images will enable them to create their own event coverage."

About the Idea Center
The Idea Center is a free online and offline resource center for special events and business entertaining professionals that was created to fill a real need: to find localized "nooks and crannies" information to help in producing effective events. Launching in early 2001, the service will provide an extensive database of the best event resources - starting in New York - as well as industry gossip, personality profiles and coverage of all types of events. The comprehensive editorial will allow users to go behind the scenes of the most exciting events of the moment, learn about event producers and event ideas, as well as read about the hottest gossip in the industry. Other products will include newsletters, trade shows, direct marketing materials and live events. Following the launch in New York City, 10 additional markets will be rolled out.

The Idea Center was founded in May 2000 by CEO and Editorial Director David Adler, Chairman and COO Jonathan Adler and President Richard Aaron CMP, CSEP. Additional investors include William F. Reilly, former chairman and CEO of Primedia; Andrew Farkas, chairman and CEO of Insignia Financial Group; Matthew Bronfman; Amy Churgin, publisher of Architectural Digest; and Todd Pietri of Milestone Venture Partners.

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