Press Release

BiZBash.com For Immediate Release Contact: Roberta Greene 646.918.6008
Rgreene@bizbash.com

BizBash Launches Chicago Market In January To Continue Expansion To Seven Markets In North America
Susan Babin Named Chicago Publisher

 

New York, New York - September 17, 2007 - David Adler, C.E.O. and founder of BizBash Media, the comprehensive resource for professional event and meeting planners and marketers, has announced that the company continues its national expansion strategy by launching Chicago, its seventh market. The companies local magazines, web site and trade shows allow professional and nonprofessional event and meeting industry workers to go behind the scenes to see how others are handling all aspects of meetings and events including everything from decor, catering, production and entertainment to meeting content, speakers, venue selection and technology. The companies web site is the largest in the world for progressive meeting and event planners with over 300,000 unique visitors monthly using the site annually on a global basis and over 80,000 recipients of its local and national magazines and guides in 2007.

Plans for the Chicago market include launching a comprehensive web site in January 2008, a free weekly email, a Chicago edition of BizBash magazine and a trade show and professional development conference for event planners, in the summer of 2008.
 

The spring issue of BizBash magazine will include the most comprehensive venue directory for Chicago, the fall edition will feature Chicago's top 100 annual events as well as a guide to Chicagoland off premise caterers and the winter issue will feature the event planners of the year.

The $1.3 billion Chicago event market makes it one of the largest in the country, with more than 55,000 annual events. The launch of BizBash Chicago will make the market much easier to navigate for corporate and association decision makers; executives, owners, and employees at event firms; production companies; PR firms; destination management companies; and event marketing agencies, as well as vendors, media, and consumers.

Susan Babin, a 15-year veteran of advertising and trade show sales and of almost two years with the BizBash National Venue Guide, has been named publisher of BizBash Chicago by Adler. "Susan knows the Chicago market inside and out, and she's building the business in leaps and bounds," Adler said.

Keith Neighbour has been appointed sales director of BizBash Chicago. He has a wealth of advertising sales and management experience, including stints as group sales director at Miller Freeman-London and group sales manager at Thomson Business Publishing-London.

BizBash is the most-visited Web site in the world for professional event planners, producers, and suppliers, with an average of 300,000 unique visits monthly. With the addition of Chicago, BizBash will now serve seven metropolitan markets in North America, including New York, Los Angeles, Toronto, Washington, Miami, and Orlando.

According to Adler, "BizBash is where planners go to satisfy their hunger for ideas. Our products provide planners with a backstage pass to see how others are orchestrating events. They are able to peek over the fence to see everything from strategy to decor and from invitation concepts to after-event follow-up. Our stars are not the celebrities who attended the event--we focus on the corporate and association and nonprofit planners, and the reasons an event was or was not successful."

About BizBash
BizBash investors, in addition to the Adler family, include William F. Reilly, former chairman and C.E.O. of Primedia; H. John Greenious, former chairman and C.E.O. of Nabisco; Matthew Bronfman; Alan Meltzer, C.E.O and founder of Meltzer Insurance; the Greenwald family; and Michael Lyndton, C.E.O. of Sony Pictures.

Since its founding in 2000, BizBash Media has become the industry's leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other. The company publishes magazines and Web sites and produces trade shows for the event industry in New York, Los Angeles, Chicago, Toronto, Florida, and Washington, D.C.
BizBash Media is at 21 West 38th St., New York, NY 10018, 646.638.3600.





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Contact:

Roberta Greene
646.918.6008
Rgreene@bizbash.com