Press Release For Immediate Release Roberta Greene 646.918.6008
cell: 917.957.3415

BizBash Expands In Washington, D.C., Market And Appoints Bruce Zalbe As Publisher
BizBash Washington Magazine to Launch in Spring 2008

Washington, D.C.—October 1, 2007—David Adler, C.E.O. and founder of BizBash Media, announced today that Bruce Zalbe has been named publisher for the company’s Washington, D.C., and mid-Atlantic operations. As publisher for BizBash, the comprehensive resource for event and meeting planners and marketers,
Zalbe will help lead BizBash’s expansion in this territory and enable the company to launch its quarterly magazine in the nation’s capital , starting in the spring of 2008.

In addition to the Washington, D.C., edition of BizBash magazine, plans for the region include a comprehensive Web site, a free weekly email newsletter, and educational programs. Based on its international buying footprint, Washington, D.C., is the largest association and nonprofit planning market in the country, according to BizBash research. On a local level, Washington is the eighth-largest business event and meeting market in the United States, with over $900 million in spending.

“We are thrilled to have Bruce lead the Washington BizBash team,” said Adler. “He has all the right stuff to make this most important market soar.” Adler added, “There are more than 30,000 corporate and nonprofit events held annually in Washington, and nearly 500 important venues. BizBash estimates that there are more than 15,000 full- or part-time corporate or nonprofit planners in the area. Bruce Zalbe will make sure BizBash reaches the largest audience of decision-makers by directly serving this crucial audience.”

A seasoned marketing and advertising executive with more than 22 years of national professional experience, with a focus on the Washington market, Zalbe, 44, has designed innovative strategies and tactics, executed campaigns, and conquered marketing, advertising, public relations, and event challenges for dozens of corporate entities.

As managing partner at Treseler Zalbe, he built relationships and created strategic plans for clients including Citrix Government Systems, the UPS Store, NARI Metro DC, Dick’s Sporting Goods, and Philip Morris USA. At Z Entertainment, owned and operated by Zalbe, he researched, recommended, and bought corporate partnership packages from the PGA Tour, the NBA, NFL, NHL, NCAA, and the Verizon Center. Zalbe has worked with clients including UPS, Blue Cross Blue Shield, Hecht’s, the New York Jets, Nielson Media Research, and Subway.

Zalbe also represented a host of celebrity athletes from 35 sports— including Anna Kournikova, Martina Hingis, Lleyton Hewitt, and Tom Kite—while at Octagon, an international leader in sports and entertainment.

A 1985 graduate of the University of Maryland, Zalbe created promotions for various Trump projects, including Trump Plaza Hotel & Casino, the Castle, and Taj Mahal, all in Atlantic City, New Jersey, while at Smith Burke & Azzam Advertising.

With the addition of Washington, BizBash will serve six major metropolitan markets, including New York, Los Angeles, Toronto, Florida, and Chicago. The New York September/October issue of BizBash was just released with more than 260 pages —a record for the company.

About BizBash
Since its founding in 2000, BizBash Media has become the industry's leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other.

The company publishes magazines, hosts Web sites ( and produces trade shows for the event industry. BizBash is the largest Web site in the world for professional event planning and event producers, with an average of 350,000 unique visits monthly and 7,000 event resources.

BizBash Media is at 21 West 38th St., New York, New York 10018, and can be reached at 646.638.3600. To sign up for BizBash’s Washington e-newsletter, go to

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