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PRSA Special Event Award Winners

May 24, 2001, 12:00 AM EDT

Posted 05.24.01
At the 14th annual Public Relations Society of America's (PRSA) Big Apple awards luncheon at the Marriott Marquis, three companies were recognized for their public relations work for special events:

  • Hunter Public Relations' work with McIlhenny Company (makers of Tabasco sauce) won them the award for a one-to-seven day event with a budget of $75,000 or more, for its Millennium Mary campaign.

  • PepperCom Inc. won the award for a one-to-seven-day special event with a budget under $75,000, for its campaign to alert small business owners of EmployeeMatters (an employee administration and outsourcing business).

  • Fleishman-Hillard (the big winner of the afternoon with five other wins) won the award for special events longer than seven days with a budget of $75,000 or more, for its work for the American Association of Clinical Endocrinologists.

  • An honorable mention for a special event for one to seven days with a budget of $75,000 or less went to Saatchi & Saatchi Rowland Worldwide for their DuPont Lycra Toeless Hosiery campaign.

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