Why a Product Launch Had Helicopters, Stuntmen, and Food Rations

The Los Angeles launch of Just One Eye's disaster relief kit had elements inspired by the Navy SEALs and wilderness conditions.

Event Report Posted about 7 hours ago

Pantone's Color of the Year 2015: 10 Ideas for Marsala-Hued Events

The global color authority announced the color of 2015 is Marsala, an earthy, wine red.

Idea File Posted about 15 hours ago

Holiday Window Review: Inspecting This Year's Displays

A look at the holiday window displays on New York’s Fifth Avenue, with comments from lighting wunderkind Bentley Meeker.

Opinion Column: Ted Kruckel Posted 3 days ago

Best of 2014: the Event Themes, Decor & Ideas That Ruled the Year

From wordy decor to yarn bombing, there were several style trends that shaped 2014's benefits, marketing campaigns, and more.

Idea File Posted 4 days ago

10 Best Ideas of the Week: an "Elfie" Photo Op, Giant Snow Globes, a Macaron Truck

Here's a look at 10 steal-worthy ideas we spotted this week.

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