By Michael O'Connell & Anna Sekula Posted December 11, 2008, 10:48 AM EST
NEW YORK December’s traditional barrage of pop-up shops around Manhattan hasn’t diminished in light of sluggish retail sales. We’ve already taken a look at what one returning standby is up to, and three familiar brands debuted their first New York pop-ups in the past month.
(Product) Red, the retail wing of the Global Fund to fight AIDS, Tuberculosis, and Malaria, built its first store near Rockefeller Plaza—a time-lapse video of the setup is on YouTube. Partner brands like Apple, Gap, and Starbucks all have Red items for sale through January 4. Just a few blocks away, Procter & Gamble closes its Brandsaver Live store tonight after a two-week stay on 57th street and trials in test markets Dallas and Rochester, New York, earlier this year. The store features demonstrations and giveaways of Procter & Gamble brands Bounty, Covergirl, and Pantene. Downtown, Reebok has a debut pop-up of its own on Bowery. The ‘80s-themed store features nostalgic limited-edition shoes from guest designers such as graphic artist John Maeda, dean of the Rhode Island School of Design.