A week after the MTV Video Music Awards returned to New York’s Radio City Music Hall, headliners including Beyoncé, Christina Aguilera, the Black Eyed Peas, and the Pussycat Dolls revisited the venue for Condé Nast’s third annual Fashion Rocks—a concert and fashion show established by the publishing group to promote its magazines and highlight the link between fashion and music—kicking-off the city’s Fashion Week. This year’s event was sponsored by Chevrolet, Cingular, Citi, and L’Oreal Paris.
Following the troubled concert taping—which saw some guests walking out, an array of presenter goofs, and lengthy gaps between performances, according to gossip columns—a blowout bash took over Rockefeller Center’s ice rink as well as the adjacent indoor areas of Rock Center Café and the Sea Grill. Condé Nast Media Group president Richard Beckman and director of special events Mary Siri worked with EventQuest to design and produce the after-party, which gave its spaces a makeover for the 1,400 guests who swarmed in for food, drinks, and music from DJ Cassidy, Fab Faux, and 1970’s disco band Chic. (The edited version of the show aired on CBS the following night.)
The design and production team enclosed the outdoor space with three tents draped in red, orange, and yellow fabrics and covered the floors (of the indoor and outdoor areas) with sisal. Two 700-pound, five-foot-tall Buddha-shaped ice sculptures stood guard by the entrances, which were backed by carved hand-painted doors. Countless Moroccan-style lamps hung from the ceilings and sat on tables. Wooden screens separated the open space from semiprivate areas, and patterned pillows and ottoman seating completed the look. Framed television mirrors from Seura—pieces that display images on the reflective surface of a mirror—hung from a freestanding wall and showed sponsor logos and images from the red carpet and the show.
Photos: Courtesy of EventQuest
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