- Audiovisual Production SIR New York (Studio Instrument Rentals - New York)
- Catering Taste Caterers
- DJ Beverly Bond
- PR Harrison & Shriftman New York
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The premiere party for I Am Sam (Sean Penn's Oscar bait, not a Dr. Seuss adaptation) featured a performance from crooner Rufus Wainwright, who appears on the film's soundtrack. New Line's invited guests watched the film at the United Artists Union Square theater and then walked down the block to Spa, where the still-hot club put up a special stage for Wainwright, and caterer Taste served hors d'oeuvres on geometrically arranged trays.
Photography by Marion Curtis/DMI