Samsung has hosted splashy events for the better part of a decade, but more recently the mobile division of the Korean electronics maker established itself as a major player in event marketing. Samsung Mobile stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones. Here's our archive of related coverage.
The electronics brand was able to expand its reach by creating unique culinary experiences at this year's New York City Wine & Food Festival.
Posted October 29, 2015, 7:00 AM EDT
The technology company continues to create engaging activations at key events and major festivals to give consumers hands-on access to its latest devices.
Event Innovators 2015
Posted July 1, 2015, 5:45 AM EDT
The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.
Coast to Coast
Posted April 15, 2015, 7:00 AM EDT
In the fiercely competitive smartphone industry, the electronics maker’s mobile division uses events to stay in consumers’ minds—and hands.
Event Innovators 2014
Posted June 17, 2014, 7:05 AM EDT
The electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of
The Hunger Games: Mockingjay Part 1.
Posted November 20, 2014, 7:30 AM EST
The mobile division of the Korean electronics maker stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones.
Event Innovators 2013
Posted June 12, 2013, 7:00 AM EDT
Posted March 22, 2013, 5:20 PM EDT
Posted May 7, 2013, 7:30 AM EDT
Posted November 19, 2012, 1:14 PM EST
Posted October 29, 2012, 3:23 PM EDT
Posted June 26, 2012, 3:51 PM EDT
Posted May 23, 2011, 12:15 PM EDT
Posted April 7, 2010, 4:20 PM EDT
Posted March 11, 2010, 10:44 AM EST
Posted February 16, 2010, 3:44 PM EST
Posted October 24, 2008, 1:00 PM EDT
Posted August 25, 2008, 12:54 PM EDT
Posted August 13, 2008, 2:40 PM EDT
For the Canadian launch of its Instinct phone, Samsung loaned guests phones and held a text-messaging photo contest that tied the party to other launch events in Montreal and Vancouver.
Posted August 11, 2008, 10:56 AM EDT
To launch its new phone-MP3 player, Samsung took over a Beverly Hills mansion awash in logos and phones, with performances by Twista and Gnarls Barkley.
Posted April 23, 2007, 12:00 AM EDT
The electronics company debuted the first Blu-Ray disc player with a futuristic fete in its Time Warner Center store.
Posted June 28, 2006, 12:00 AM EDT
Posted September 28, 2004, 12:00 AM EDT
Discover New York venues like
Bowlmor Lanes as seen in the Fall 2016: Meetings and Holiday Issue of BizBash.
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