Samsung Events

Samsung has hosted splashy events for the better part of a decade, but more recently the mobile division of the Korean electronics maker established itself as a major player in event marketing. Samsung Mobile stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones. Here's our archive of related coverage.

Why Samsung Sponsored a Food Festival

The electronics brand was able to expand its reach by creating unique culinary experiences at this year's New York City Wine & Food Festival.

Event Report Posted October 29, 2015, 7:00 AM EDT

Top 10 Innovative Brands 2015: #6 Samsung

The technology company continues to create engaging activations at key events and major festivals to give consumers hands-on access to its latest devices.

Event Innovators 2015 Posted July 1, 2015, 5:45 AM EDT

The Clever Way Samsung Got Influencers to Try Out the Galaxy S6

The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.

Coast to Coast Posted April 15, 2015, 7:00 AM EDT

Top 10 Innovative Brands 2014: #1 Samsung

In the fiercely competitive smartphone industry, the electronics maker’s mobile division uses events to stay in consumers’ minds—and hands.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

Samsung Promotes New Phone With Selfies at 'Hunger Games' Premiere

The electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of The Hunger Games: Mockingjay Part 1.

Event Report Posted November 20, 2014, 7:30 AM EST

Top 10 Innovative Brands 2013: #3 Samsung

The mobile division of the Korean electronics maker stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT

Inside Samsung's Galaxy S4 Theatrical, Two-Part Launch

Event Report Posted March 22, 2013, 5:20 PM EDT

Samsung Asks Guests to Translate Menu With Smartphones

Event Snapshot Posted May 7, 2013, 7:30 AM EDT

American Music Awards Presenters Announce Winners Using New Samsung Devices

Event Snapshot Posted November 19, 2012, 1:14 PM EST

At Samsung 4G Launch, Guests Order Ice Cream Through Their Devices

Event Snapshot Posted May 23, 2011, 12:15 PM EDT

Samsung Press Preview Ensures Media Get Full Pitch With Stamped Passports

Event Report Posted March 11, 2010, 10:44 AM EST

Samsung Pairs With Canadian Designer to Market New Phone

News Posted October 24, 2008, 1:00 PM EDT

Samsung Has Guests Interacting With Technology at Instinct Phone Launch

For the Canadian launch of its Instinct phone, Samsung loaned guests phones and held a text-messaging photo contest that tied the party to other launch events in Montreal and Vancouver.

Event Report Posted August 11, 2008, 10:56 AM EDT

Samsung Adds Hip-Hop Beats to Country Club Party

To launch its new phone-MP3 player, Samsung took over a Beverly Hills mansion awash in logos and phones, with performances by Twista and Gnarls Barkley.

Event Report Posted April 23, 2007, 12:00 AM EDT

Samsung Is Blu For High-Tech Launch

The electronics company debuted the first Blu-Ray disc player with a futuristic fete in its Time Warner Center store.

Event Report Posted June 28, 2006, 12:00 AM EDT

Sony and Samsung Hold Competing Launch Events

Event Report Posted September 28, 2004, 12:00 AM EDT

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