Samsung has hosted splashy events for the better part of a decade, but more recently the mobile division of the Korean electronics maker established itself as a major player in event marketing. Samsung Mobile stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones. Here's our archive of related coverage.
The mobile division of the Korean electronics maker stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones.
Event Innovators 2013
Posted June 12, 2013, 7:00 AM EDT
Posted May 7, 2013, 7:30 AM EDT
Posted November 19, 2012, 1:14 PM EST
Posted October 29, 2012, 3:23 PM EDT
Posted June 26, 2012, 3:51 PM EDT
Posted May 23, 2011, 12:15 PM EDT
Posted April 7, 2010, 4:20 PM EDT
Posted March 11, 2010, 10:44 AM EST
Posted February 16, 2010, 3:44 PM EST
Posted October 24, 2008, 1:00 PM EDT
Posted August 25, 2008, 12:54 PM EDT
Posted August 13, 2008, 2:40 PM EDT
For the Canadian launch of its Instinct phone, Samsung loaned guests phones and held a text-messaging photo contest that tied the party to other launch events in Montreal and Vancouver.
Posted August 11, 2008, 10:56 AM EDT
To launch its new phone-MP3 player, Samsung took over a Beverly Hills mansion awash in logos and phones, with performances by Twista and Gnarls Barkley.
Posted April 23, 2007, 12:00 AM EDT
The electronics company debuted the first Blu-Ray disc player with a futuristic fete in its Time Warner Center store.
Posted June 28, 2006, 12:00 AM EDT
Posted September 28, 2004, 12:00 AM EDT
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