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Samsung Events

Samsung has hosted splashy events for the better part of a decade, but more recently the mobile division of the Korean electronics maker established itself as a major player in event marketing. Samsung Mobile stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones. Here's our archive of related coverage.


Archive

Top 10 Innovative Brands 2013: #3 Samsung

The mobile division of the Korean electronics maker stormed onto the scene in 2012, using a series of experiential marketing tactics to build awareness for its smartphones.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT

American Music Awards Presenters Announce Winners Using New Samsung Devices

Event Snapshot Posted November 19, 2012, 1:14 PM EST

At Samsung 4G Launch, Guests Order Ice Cream Through Their Devices

Event Snapshot Posted May 23, 2011, 12:15 PM EDT

Samsung Press Preview Ensures Media Get Full Pitch With Stamped Passports

Event Report Posted March 11, 2010, 10:44 AM EST

Samsung Pairs With Canadian Designer to Market New Phone

News Posted October 24, 2008, 1:00 PM EDT

Samsung Has Guests Interacting With Technology at Instinct Phone Launch

For the Canadian launch of its Instinct phone, Samsung loaned guests phones and held a text-messaging photo contest that tied the party to other launch events in Montreal and Vancouver.

Event Report Posted August 11, 2008, 10:56 AM EDT

Samsung Adds Hip-Hop Beats to Country Club Party

To launch its new phone-MP3 player, Samsung took over a Beverly Hills mansion awash in logos and phones, with performances by Twista and Gnarls Barkley.

Event Report Posted April 23, 2007, 12:00 AM EDT

Samsung Is Blu For High-Tech Launch

The electronics company debuted the first Blu-Ray disc player with a futuristic fete in its Time Warner Center store.

Event Report Posted June 28, 2006, 12:00 AM EDT

Sony and Samsung Hold Competing Launch Events

Event Report Posted September 28, 2004, 12:00 AM EDT