By Kelly Lo Posted December 10, 2013, 12:48 PM EST
Continuing to build on its experiential marketing efforts, Samsung rolled out a series of pop-up experiences to showcase its latest gadgets to consumers for the holiday season. Designed to familiarize shoppers with devices like the Galaxy Note 10.1, Galaxy Note 3, and Galaxy Gear, the Korean electronics brand's Samsung Galaxy Studio was launched across the country—from Santa Clara, California, to Houston, Texas, to Skokie, Illinois, to Natick, Massachusetts—before Black Friday. And to add to the interactive experiential locations, Samsung partnered with other brands, including Piperlime and Illy, highlighting its offerings alongside other products. The Samsung Mobile U.S. experiential marketing team was behind the design and production of the pop-up.
Rather than a shop, the studio is more of a showroom—the devices on display are not for sale—divided into distinct areas to show off the different features of the mobile technologies. For instance, visitors can create gift lists using the Galaxy Note's Scrapbook feature in the accessory area, order a mini Sprinkles cupcake or cup of Illy coffee at the café, customize pics taken at the photo booth station, or rent a device at the entertainment lounge.
As added incentive for consumers to interact, Samsung integrated gamification into the pop-up, inviting visitors to accumulate points by participating in games and activities, which can be redeemed for prizes like gift cards, a USB speaker, and T-shirts. Plus, the studio hosts an “Appy Hour” every day between 12 and 2 p.m., where people can play any game and win a $10 Google App gift card.
The Samsung Galaxy Studios will remain open through December 31.