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September 21, 2016: Facebook and ABC News Partner to Live Stream Presidential Debates, Time Debuts New Virtual-Reality Program, How Technology is Reshaping Fashion Shows


1. FACEBOOK AND ABC NEWS PARTNER TO LIVE STREAM PRESIDENTIAL DEBATES: Facebook will live stream presidential debates for the first time with the 2016 election. The social platform has teamed with ABC News to bring users live video from the four general election debates this fall. TechCrunch: “In addition, the network’s Facebook Page will feature live streams throughout the day from the host cities, as well as pre-debate programming via its original series 'Straight Talk' airing at 7 PM ET on Facebook Live. The further expansion of the relationship between the two organizations follows a previous deal which saw ABC News providing live coverage of the DNC and RNC on Facebook. That went well, it seems—ABC News reports today that it saw over 28 million video views across its Facebook Pages as a result of those streams. With the debate coverage, ABC News isn’t simply broadcasting live video out to the social network, it’s also using the platform to interact with the audience. The network says it will incorporate viewers’ comments, questions and conversations in the Facebook Live coverage of the debates. The feeds also won’t include advertising. … The 90-minute Presidential debates will begin Monday, September 26 in Hempstead, N.Y., and will then be followed by an October 9th event in St. Louis, and an October 19th debate in Las Vegas. The Vice-Presidential debate will be held on October 4th in Farmville, Virginia.” http://tcrn.ch/2cZjwcL

2. TIME DEBUTS NEW VIRTUAL-REALITY PROGRAM: Time, Inc. has launched its first-ever virtual-reality program called Life VR, which will offer VR experiences for the company’s outlets including People and Sports Illustrated. The Verge: “While Life VR will feature the kind of 360-degree video pieces that have become increasingly popular online, the company hopes to branch out into all kinds of VR, including more interactive experiences. Life VR represents a new iteration of the once-iconic Life magazine, which currently exists as a photo-focused section of the main Time site. … For now, Life VR is launching with three experiences, with new pieces coming out monthly (or potentially more often). To aid its virtual reality work, Time Inc. has assembled a makeshift VR room in its Manhattan offices, a clear glass cube bounded by the HTC Vive’s laser beacons. Despite this, all its current experiences will still work on Google Cardboard, the lowest common denominator of headsets. This gives material the greatest reach, but also prevents creators from taking advantage of more sophisticated headsets’ capabilities, making anything but the simplest of interactions difficult.” http://bit.ly/2cjxu6v

3. HOW TECHNOLOGY IS RESHAPING FASHION SHOWS: In today's age of social media, fashion brands are enhancing their shows with technology that includes multi-sensory experiences and visual installations. These upgraded events demonstrate how the industry is catering to its tech-forward audience. Wallpaper: “Sets are now defined by how photogenic—or rather, Instagrammable—they are, with brands plotting bigger and bolder ways to bank those likes. Karl Lagerfeld has conjured spectacular mise-en-scènes including a supermarket and even an airport terminal for Chanel. Dries Van Noten presented a fairy-tale spectacle, laying his models down on a moss-like carpet by Argentinean artist Alexandra Kehayoglou in lieu of a runway. … In the fleeting world of fashion, the long-time creative coupling of Prada and Rem Koolhaas’ research and design studio AMO has been a reassuring constant each season. In one especially memorable menswear outing, Miuccia Prada turned to golf for inspiration (even though it was, by her own admission, a sport she hated). Cue AMO’s coolly calculated interpretation of an indoor golf course, setting the stage with green Astroturf while guests perched on rows of sky-blue cubes. Fashion, though, is a fickle creature by its very nature, restlessly searching for new ways to reinvent itself. Designers may very well soon eschew thrilling theatrics for more austere performances (Vionnet’s entrancingly austere S/S15 ballet-inspired set comes to mind). And with the growing popularity of augmented reality and technological innovations such as Oculus Rift, runways now have the potential to evolve beyond the physical realm.” http://bit.ly/2d93OPX


*INDUSTRY NEWS*

Strayboots, a provider of mobile teambuilding scavenger hunts, has released new functions that make it easier for planners to manage, monitor, and drive the effectiveness of their scavenger hunts in real time and through one interface.

* LOCAL NEWS *

AUSTIN:  Vogue and actress and model Brooklyn Decker will host the launch of the Frye Company's new store in Domain Northside on October 20. 

BOSTON:  Bohemian bistro the Beehive will host its annual “Oktoberfest Der Beehive” event on October 6.

LAS VEGAS:  The iHeartMedia Music festival is taking place Friday and Saturday at the T-Mobile Arena.

LOS ANGELES:  The Grammy Museum will present “Count Basie: The King Of Swing,” a new exhibit opening on September 29. It will contain artifacts from the private collection of the estate.

Laugh Upon The Stars—1 Night 1 Mic 1 Cause, a comedy fund-raiser that will raise money and awareness for breast cancer research, will take place October 8 at San Manuel Stadium in San Bernardino.

For information on upcoming events in Los Angeles, visit Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Summit At Sea 2016 will take place November 9-12 on Norwegian Cruise Line's Escape. The event—which brings more than 3,000 entrepreneurs, artists, and innovators to an uninhabited island in the Bahamas—will feature speakers including Eric Schmidt, Kendrick Lamar, Erin Brockovich, and Kerri Walsh Jennings.

NEW YORK:  The fourth annual Save the Children Illumination Gala will take place October 25 at the Plaza Hotel. The event—which supports Save the Children's efforts to end preventable child deaths and promote early childhood education—will honor supermodel and activist Iman, philanthropist Bachir Boumaaza, writer and Red Nose Day co-founder Richard Curtis, and the organization's corporate partner Toys “R” Us.

Magrino Public Relations' inaugural Magrino Travel Summit will take place November 16 at NeueHouse.

The inaugural Anime NYC—an anime, manga, and Japanese pop culture event produced by LeftField Media—will take place November 17-19, 2017, at the Jacob K. Javits Convention Center.

For information on upcoming events in New York, visit Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  The 14th annual Global Peace Film Festival runs through Sunday at eight venues in Orlando, Winter Park, and Maitland. Orlando Weekly: http://bit.ly/2d08jcb

PITTSBURGH:  The seventh annual VIA Festival, a music, art, and technology event, will take place October 6-9 at Ace Pittsburgh. The festival has partnered with Carnegie Mellon University's Weird Reality Conference to host the Virtual Reality Salon in the hotel's ballroom.

SAN FRANCISCO:  Event production company Event Focus has appointed Melanie Goodwin as director of creative services. 

TORONTO:  The Brain Project, a citywide art exhibit that raises awareness and funds for Alzheimer's and dementia research at Baycrest Health Sciences, will launch its next phase at Yorkdale's new luxury wing from October 18-31. The exhibit will showcase 100 brain sculptures that were designed by artists, celebrities, and designers throughout the summer.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin and Claire Hoffman in Los Angeles, Mitra Sorrells in Orlando, and Carla Hay, Beth Kormanik, Michele Laufik, Jill Menze, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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