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September 24, 2013: 'Adweek' Names Its Brand Geniuses, Emmy Losers Party Draws Big Stars, Sports Venue to Unveil Largest HD Screen


1. 'ADWEEK' NAMES ITS BRAND GENIUSES: Honoring the best minds in marketing, Adweek announced its brand genius awards. The magazine named Russell Simmons its brand visionary for the year and also honored creative forces at Dick's Sporting Goods, Dove, Phat Farm, and Volkswagen. Kevin Mayer, vice president of marketing at the auto brand earned this praise: “Under Mayer, VW has upped its digital spend and taken the sort of creative risks heritage brands normally shy away from. In a memorable tie-in with Discovery’s Shark Week last summer, VW built a shark cage in the shape of a Beetle and tossed it in with the great whites. The resulting video bit off 1.8 million Facebook views and helped sell 3,400 cars in August alone.” See all the winners here: http://bit.ly/14yM57a

2. JON HAMM AND AMY POEHLER THROW EMMY LOSERS PARTY: It started out as an in-joke between the often-nominated-but-never-winners Jon Hamm and Amy Poehler, but the two took their “Losers Lounge” concept and turned it into an actual Emmys after-party Sunday night. The fete at Soho House doubled as a fund-raiser. E! Online: “Nominees who failed to take home a statuette were allowed in for free, but winners had to make a $1,000 donation to World Wide Orphans.” http://eonli.ne/18I99DM

3. SPORTS VENUE TO UNVEIL LARGEST HD SCREEN: Things just got bigger in Texas. The Texas Motor Speedway will debut “Big Hoss,” the largest high-definition screen, at its first Nascar event in 2014. The Panasonic screen measures 20,633 square feet, and, like the massive screen at nearby Cowboys Stadium, challenges the definition of watching a live event when an on-site screen provides a better view than the action in front of fans. Dallas Morning News: “It’s not about being bigger than Charlotte Motor Speedway,” president Eddie Gossage said. “It’s not about being bigger than Cowboys Stadium. It’s about doing the best we can do for our fans. I’ll be honest with you, the first plan I laid out was much larger than this.” d-news.co/p8Z3W

* LOCAL NEWS *

BOSTON:  Faneuil Hall Marketplace will host its annual A Cappella Competition October 19-20. Groups from Boston College, Harvard, Simmons, and more will compete for three cash prizes.

CHICAGO:  “The Jaguar Alive Driving Experience,” an 18-city tour, will stop in Chicago on Thursday and Friday. The free event lets consumers get behind the wheel of three different Jaguar models in a closed-course setting.

The Godfrey Hotel is scheduled to open in February. In River North, the property will have 221 guest rooms and a 10,000-square-foot indoor-outdoor lounge.

LAS VEGAS:  In celebration of National Dog Week the last week of September, Caesars Palace will host the first “Running of the Bulldogs,” in which 30 bulldogs will race in front of the property toward a doghouse replica of the Colosseum. The owner of the winning bulldog will receive a two-night PetStay at Caesars Palace and dinner for two at Gordon Ramsay Pub & Grill.

Las Vegas Review-Journal has a report from the Hennessey World Paddle Championships at Lake Las Vegas: http://bit.ly/18Q2yr2

LOS ANGELES:  American Friends of Magen David Adom's inaugural L.A. gala is slated for October 6 at the Beverly Hilton.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Semilla, a gastropub from chef and restaurateur Frederic Joulin, is slated to open in Miami Beach in early October. Eater: http://bit.ly/1bBURG5

NEW YORK:  The second annual Teal Affair Fashion Show and Gynecologic Cancer Expo to benefit the Memorial Sloan-Kettering Cancer Center is Thursday evening at Carriage House Center.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  “Downtown Disney Foodtopia” will take place every night during October. Seven restaurants in the complex will offer three-course dinners for $30, with a $60 option at Fulton's Crab House.

TORONTO:  The LG G2 launch party is Thursday. A temporary venue will be built over a parking lot at 73 the Esplanade, and there will be a touch-screen DJ, device giveaways, and cocktails and snacks.

WASHINGTON:  DC Vote will host the 2013 Champions of Democracy Awards Gala October 9 at the Mayflower Hotel. Karen Finney, host of MSNBC's Disrupt With Karen Finney, will serve as emcee for the event.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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