Inside the restaurant, guests lined up to enter Glenlivet Editor’s Lounge, a roped-off area where they could experience luxury brands. Guests learned about and sampled 12-, 15-, and 18-year-old Glenlivet Scotch Whisky, tried on Chanel and Bulgari watches, and listened to a Peachtree Audio stereo system. Only a certain number of guests were allowed in the Editor’s Lounge at a time “to really ensure that people get some time with the sponsors,” Chan said. Sponsor activations continued outside, where guests smoked Mombacho cigars and perused the new BMW M1 coupe and 6 Series Cabriolet.
Incorporating the book into the decor, Chan and Slight decked Aria in a black and red colour scheme to echo the book's cover. Television screens behind the bar and above sponsor areas displayed pages from the book and copies were dispersed throughout the restaurant.