As the vodka sponsor of the film festival, Skyy hosted the “Official Unofficial” launch party for TIFF on September 5. The brand set up bars and branded tropes in an alley near John and Adelaide streets, dubbing it the "Blue Alley." Dance troupe Urbanesque performed on a staircase that served as the backdrop to the event. Susan Murray International
handled decor, sound, lighting, and entertainment.
Photo: Central Image Agency