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Social Media at Events

Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.

Why TNT Built a Ship for Selfies

The network is encouraging viewers to snap photos with a military member for a good cause.

Event Snapshot Posted May 22, 2015, 7:15 AM EDT

A New Interactive—and Affordable—Social Media Visualization Tool

For $40, planners can create a dynamic display of keywords and hashtags from an event.

News Posted November 4, 2014, 7:15 AM EST

8 Ways Brands Are Using Selfies at Events

Marketers are exploring smarter strategies to tie selfies to brand exposure on social media.

Idea File Posted May 8, 2014, 7:00 AM EDT


Social Media Experts on Strategy


Tips & Tools

How to Use Word Clouds to Track an Event's Trending Topics

Infomous helps planners navigate and discover what’s being discussed about an event on social media.

Event Intelligence Posted June 10, 2014, 7:15 AM EDT

How to Measure the Social Success of Your Event in Real Time

By looking at social data, C2MTL planners could see the speakers and topics that resonated with attendees.

News Posted June 3, 2014, 7:00 AM EDT

How Cisco Live Is Tapping Into the Power of Social Influencers

Find out how the event is generating millions of online impressions through a new program to engage social media specialists.

Event Intelligence Posted May 22, 2014, 7:00 AM EDT


Event Case Studies

How to Put Your Event Logo Everywhere

Thrillist splashed the logo and hashtag for its Best Day of Your Life event on items from phone charging stations to cigar cutters.

Event Report Posted July 8, 2014, 7:30 AM EDT

See How a Product Launch Boosted a Brand's Social Presence

Q&Q, a new watch brand, used a gumball machine and the opportunity to receive a free gift to encourage guests to help populate its Instagram feed at a New York event.

Event Report Posted May 8, 2014, 6:45 AM EDT

Inside the New York Auto Show's Instagram Engagement Strategy

Find out how the show generated 16,000 images from the public and a select group of influencers.

Event Intelligence Posted May 6, 2014, 7:00 AM EDT

How Fabergé Turned an Egg Hunt High-Tech

The iconic jeweler hosted a citywide art exhibition of more than 200 egg sculptures for the public to find with the help of social media.

Event Report Posted May 5, 2014, 7:00 AM EDT


Archives

How Delta Helped TED Attendees Find Their "Social Soul Mates"

The airline used Twitter to create an immersive experience that generated more than eight million impressions.

Event Intelligence Posted March 27, 2014, 7:00 AM EDT

How Subaru Is Using Live Events to Drive Digital Engagement

Tagkast, a new native advertising service, is helping the automaker tap into the power of photo sharing at marketing events.

Event Intelligence Posted March 13, 2014, 7:00 AM EDT

How to Use the Power of Social Influencers at Conferences

Find out how the Healthcare Information and Management Systems Society's annual conference is engaging nontraditional media to reach new audiences.

Event Intelligence Posted February 25, 2014, 7:15 AM EST

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