Social Media at Events
Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.
The network is encouraging viewers to snap photos with a military member for a good cause.
Posted May 22, 2015, 7:15 AM EDT
For $40, planners can create a dynamic display of keywords and hashtags from an event.
Posted November 4, 2014, 7:15 AM EST
Marketers are exploring smarter strategies to tie selfies to brand exposure on social media.
Posted May 8, 2014, 7:00 AM EDT
Social Media Experts on Strategy
Tips & Tools
Infomous helps planners navigate and discover what’s being discussed about an event on social media.
Posted June 10, 2014, 7:15 AM EDT
By looking at social data, C2MTL planners could see the speakers and topics that resonated with attendees.
Posted June 3, 2014, 7:00 AM EDT
Find out how the event is generating millions of online impressions through a new program to engage social media specialists.
Posted May 22, 2014, 7:00 AM EDT
Event Case Studies
Thrillist splashed the logo and hashtag for its Best Day of Your Life event on items from phone charging stations to cigar cutters.
Posted July 8, 2014, 7:30 AM EDT
Q&Q, a new watch brand, used a gumball machine and the opportunity to receive a free gift to encourage guests to help populate its Instagram feed at a New York event.
Posted May 8, 2014, 6:45 AM EDT
Find out how the show generated 16,000 images from the public and a select group of influencers.
Posted May 6, 2014, 7:00 AM EDT
The iconic jeweler hosted a citywide art exhibition of more than 200 egg sculptures for the public to find with the help of social media.
Posted May 5, 2014, 7:00 AM EDT
The airline used Twitter to create an immersive experience that generated more than eight million impressions.
Posted March 27, 2014, 7:00 AM EDT
Tagkast, a new native advertising service, is helping the automaker tap into the power of photo sharing at marketing events.
Posted March 13, 2014, 7:00 AM EDT
Find out how the Healthcare Information and Management Systems Society's annual conference is engaging nontraditional media to reach new audiences.
Posted February 25, 2014, 7:15 AM EST
Discover New York venues like
Intrepid Sea, Air & Space Museum as seen in the 2015 Summer Venue Issue of BizBash.
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