Social Media at Events
Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.
A new app uses points and prizes to encourage attendees to share content and photos from events.
Posted January 9, 2014, 7:00 AM EST
Help attendees find restaurants, entertainment, and more with new map-based image boards.
Posted December 3, 2013, 7:15 AM EST
The obstacle course brand has expanded quickly by designing its marketing and events around content that participants will show their friends.
Posted December 2, 2013, 7:00 AM EST
Social Media Experts on Strategy
Tips & Tools
AT&T inflates a balloon at the same pace it receives tweets, with a prize for the Twitter user who causes it to pop.
Posted September 26, 2013, 7:00 AM EDT
In its third Social Media & Events report, German software platform Amiando shows how the habits of event organizers are changing with the increased use of channels like Facebook and Twitter.
Posted August 29, 2013, 7:51 AM EDT
By asking guests to tweet about their products, brands are getting double-duty from gift bags.
Posted August 12, 2013, 8:00 AM EDT
The trade show tried a new strategy this year, using Twitter’s video-sharing app to give the public an inside view during the two opening press days.
Posted June 11, 2013, 7:00 AM EDT
One Chicago event planner uses the social video-sharing site to show off her work and inspire new clients.
Posted June 5, 2013, 7:15 AM EDT
Posted February 22, 2013, 3:17 PM EST
Posted February 12, 2013, 7:00 AM EST
Posted October 19, 2012, 4:29 PM EDT
Posted February 21, 2013, 7:30 AM EST
Posted February 20, 2013, 4:40 PM EST
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