Social Media at Events
Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.
Find out how popular searches and trending hashtags are impacting the marketing strategy for Elit by Stolichnaya.
Posted June 21, 2016, 7:00 AM EDT
Find out how Social Media Marketing World used the messaging platform to help attendees find others with similar interests and issues.
Posted May 3, 2016, 7:05 AM EDT
Facebook is making a big push into video streaming with significant updates to its Live service.
Posted April 12, 2016, 7:00 AM EDT
The photo-sharing site is an easy way for industry pros to share decor and design ideas and get inspiration from others.
Posted March 23, 2016, 7:00 AM EDT
Find out about new options that include co-hosts for events, QR codes, and scheduled posts.
Posted October 29, 2015, 8:00 AM EDT
Find out how to go beyond just counting "likes" and "followers" to understand the true value of an event’s social media strategy.
Posted June 16, 2015, 7:15 AM EDT
It’s crucial to devote time and manpower to managing your social media presence in real time during an event.
Posted October 27, 2014, 7:15 AM EDT
Social Media Experts on Strategy
Tips & Tools
For $40, planners can create a dynamic display of keywords and hashtags from an event.
Posted November 4, 2014, 7:15 AM EST
A program helps planners be more efficient by automating tasks between apps.
Posted October 7, 2014, 7:00 AM EDT
Here’s how to harness the power of social media and maximize the reach of fund-raising efforts.
Posted July 30, 2014, 7:15 AM EDT
Event Case Studies
For its Streamy Awards after-party, Fullscreen created an experience filled with shareable moments for its social-media-savvy millennial and Gen Z crowd.
Posted September 28, 2015, 7:00 AM EDT
From personalized details to swag rewards, these elements inspired influential guests to share event moments across their digital platforms.
Posted September 30, 2015, 6:00 AM EDT
Discover New York venues like
American Museum of Natural History as seen in the Fall 2016: Meetings and Holiday Issue of BizBash.
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