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Social Media at Events

Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.

Rent This: Social-Powered Photo Printers for Events

Event tech company Fotofwd motivates event guests to post on social media by providing on-site, customizable photo printing services.

The Scout Posted November 11, 2015, 7:15 AM EST

Checklist: 8 Ways to Manage Social Media During an Event

It’s crucial to devote time and manpower to managing your social media presence in real time during an event.

Event Intelligence Posted October 27, 2014, 7:15 AM EDT

The Evolution of Event Technology: Making Social Connections

Facebook, Twitter, Instagram, and other social media channels have allowed events to reach a bigger audience than ever before.

Event Intelligence Posted April 6, 2015, 7:50 AM EDT


Social Media Experts on Strategy


Tips & Tools

Insta-Freebie: How to Reward Event Guests for Instagram Posts

The company behind the increasingly popular Twitter-activated vending machines has launched an Instagram version.

The Scout Posted November 21, 2014, 7:00 AM EST

A New Interactive—and Affordable—Social Media Visualization Tool

For $40, planners can create a dynamic display of keywords and hashtags from an event.

News Posted November 4, 2014, 7:15 AM EST

How to Use IFTTT for Event Planning, Social Media Management, and More

A program helps planners be more efficient by automating tasks between apps.

Event Intelligence Posted October 7, 2014, 7:00 AM EDT

Look Who's Talking: A New Way to Display Social Media Feeds

San Francisco-based Tint pulls user-generated content into responsive templates for events, conferences, and marketing campaigns.

The Scout Posted October 3, 2014, 7:30 AM EDT

Share the Wealth: 7 Ways Nonprofits Can Use Social Media

Here’s how to harness the power of social media and maximize the reach of fund-raising efforts.

Event Intelligence Posted July 30, 2014, 7:15 AM EDT


Event Case Studies

See How Coffee Can Boost Your Event's Social Media Presence

Latte artist Matthew Breach creates Instagram-worthy moments at international events.

The Scout Posted July 21, 2015, 7:30 AM EDT

Why TNT Built a Ship for Selfies

The network is encouraging viewers to snap photos with a military member for a good cause.

Event Snapshot Posted May 22, 2015, 7:15 AM EDT

Case Study: How to Incorporate Social Media Into Fund-Raising Events

Find out how the American Heart Association is exploring new ways to use social media for audience engagement.

Event Intelligence Posted July 10, 2014, 7:00 AM EDT


Archives

The Breakout App of SXSW and What It Means for Events

Find out why the new live-streaming app Meerkat has become the breakout technology of the Austin festival.

News Posted March 19, 2015, 7:00 AM EDT

How 18,000 Balls Boosted an Event's Social Media Exposure

At Tumblr's recent celebration, the event's hashtag was placed directly above a tough-to-resist photo opportunity.

Event Snapshot Posted December 17, 2014, 7:30 AM EST

Old Navy Celebrates 20th Birthday With "Selfiebration" in Times Square

At the clothing store's birthday event, a machine created giant balloon selfies of guests.

Event Snapshot Posted October 23, 2014, 7:15 AM EDT

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