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Social Media at Events

Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.

Share the Wealth: 7 Ways Nonprofits Can Use Social Media

Here’s how to harness the power of social media and maximize the reach of fund-raising efforts.

Event Intelligence Posted July 30, 2014, 7:15 AM EDT

Elevate Speaker: Erik Qualman on Social Media Strategy for Events

The best-selling author and social media strategist shares his thoughts on effective engagement, why planners should give up some control, and what’s coming next.

Q & A Posted July 8, 2014, 7:15 AM EDT

8 Ways Brands Are Using Selfies at Events

Marketers are exploring smarter strategies to tie selfies to brand exposure on social media.

Idea File Posted May 8, 2014, 7:00 AM EDT

12 Creative New Ways to Promote Hashtags at Events

From splashing prompts on seating cards and menus, to scrawling them in lipstick or cake icing, here's how to encourage guests to engage on social media.

Idea File Posted January 21, 2014, 7:30 AM EST

Social Media Experts on Strategy

Tips & Tools

How Cisco Live Is Tapping Into the Power of Social Influencers

Find out how the event is generating millions of online impressions through a new program to engage social media specialists.

Event Intelligence Posted May 22, 2014, 7:00 AM EDT

Inside the New York Auto Show's Instagram Engagement Strategy

Find out how the show generated 16,000 images from the public and a select group of influencers.

Event Intelligence Posted May 6, 2014, 7:00 AM EDT

How Subaru Is Using Live Events to Drive Digital Engagement

Tagkast, a new native advertising service, is helping the automaker tap into the power of photo sharing at marketing events.

Event Intelligence Posted March 13, 2014, 7:00 AM EDT

Ideas From Innovative Meetings

Event Case Studies

How Delta Helped TED Attendees Find Their "Social Soul Mates"

The airline used Twitter to create an immersive experience that generated more than eight million impressions.

Event Intelligence Posted March 27, 2014, 7:00 AM EDT

Ted Baker Combines Sentimentality, Selfies, and Social Media in Christmas Contest

See how the brand is engaging fans with a social media campaign tailored to the season.

News Posted December 19, 2013, 7:45 AM EST

YouTube Users Design a Slick Live Music Video

An HP promotion solicited comments from users online allowing a team of graphic and recording artists to work the feedback into a visually stunning live music event.

Event Report Posted December 3, 2013, 7:30 AM EST

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