Social Media at Events
Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.
The Equatorial Guinea Economic Forum was planned to follow the U.S.-Africa Leaders Summit.
Posted August 28, 2014, 7:00 AM EDT
Marketers are exploring smarter strategies to tie selfies to brand exposure on social media.
Posted May 8, 2014, 7:00 AM EDT
From splashing prompts on seating cards and menus, to scrawling them in lipstick or cake icing, here's how to encourage guests to engage on social media.
Posted January 21, 2014, 7:30 AM EST
Social Media Experts on Strategy
Tips & Tools
By looking at social data, C2MTL planners could see the speakers and topics that resonated with attendees.
Posted June 3, 2014, 7:00 AM EDT
Find out how the event is generating millions of online impressions through a new program to engage social media specialists.
Posted May 22, 2014, 7:00 AM EDT
Find out how the show generated 16,000 images from the public and a select group of influencers.
Posted May 6, 2014, 7:00 AM EDT
Ideas From Innovative Meetings
Event Case Studies
Q&Q, a new watch brand, used a gumball machine and the opportunity to receive a free gift to encourage guests to help populate its Instagram feed at a New York event.
Posted May 8, 2014, 6:45 AM EDT
The iconic jeweler hosted a citywide art exhibition of more than 200 egg sculptures for the public to find with the help of social media.
Posted May 5, 2014, 7:00 AM EDT
The airline used Twitter to create an immersive experience that generated more than eight million impressions.
Posted March 27, 2014, 7:00 AM EDT
Tagkast, a new native advertising service, is helping the automaker tap into the power of photo sharing at marketing events.
Posted March 13, 2014, 7:00 AM EDT
Discover New York suppliers like
BBJ as seen in the National Venue & Supplier Guide 2015 Issue of BizBash.
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