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Social Media at Events

Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.

4 Photo-Based Activities for Events

Spur more social sharing at your event with these fun photo activations.

The Scout Posted April 5, 2016, 7:00 AM EDT

Facebook Updates Event Promotion Tools

Find out about new options that include co-hosts for events, QR codes, and scheduled posts.

News Posted October 29, 2015, 8:00 AM EDT

7 Aspects of Your Event’s Social Media Activity That Really Matter

Find out how to go beyond just counting "likes" and "followers" to understand the true value of an event’s social media strategy.

Event Intelligence Posted June 16, 2015, 7:15 AM EDT

Checklist: 8 Ways to Manage Social Media During an Event

It’s crucial to devote time and manpower to managing your social media presence in real time during an event.

Event Intelligence Posted October 27, 2014, 7:15 AM EDT


Social Media Experts on Strategy


Tips & Tools

11 Instagram-Friendly Alternatives to Step-and-Repeats

Three-dimensional setups, lush flowers and foliage, and out-there props are among the ways organizers motivate influential guests to share an event's message on social media.

Idea File Posted February 2, 2015, 7:00 AM EST

Insta-Freebie: How to Reward Event Guests for Instagram Posts

The company behind the increasingly popular Twitter-activated vending machines has launched an Instagram version.

The Scout Posted November 21, 2014, 7:00 AM EST

A New Interactive—and Affordable—Social Media Visualization Tool

For $40, planners can create a dynamic display of keywords and hashtags from an event.

News Posted November 4, 2014, 7:15 AM EST

How to Use IFTTT for Event Planning, Social Media Management, and More

A program helps planners be more efficient by automating tasks between apps.

Event Intelligence Posted October 7, 2014, 7:00 AM EDT

Share the Wealth: 7 Ways Nonprofits Can Use Social Media

Here’s how to harness the power of social media and maximize the reach of fund-raising efforts.

Event Intelligence Posted July 30, 2014, 7:15 AM EDT


Event Case Studies

How to Design an Event That Looks Good on Social Media

For its Streamy Awards after-party, Fullscreen created an experience filled with shareable moments for its social-media-savvy millennial and Gen Z crowd.

Event Report Posted September 28, 2015, 7:00 AM EDT

11 Share-Worthy Ideas to Steal From Social Media Influencer Events

From personalized details to swag rewards, these elements inspired influential guests to share event moments across their digital platforms.

Idea File Posted September 30, 2015, 6:00 AM EDT

See How Coffee Can Boost Your Event's Social Media Presence

Latte artist Matthew Breach creates Instagram-worthy moments at international events.

The Scout Posted July 21, 2015, 7:30 AM EDT

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