Social Media at Events
Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees, solicit feedback, and create year-round engagement with a target audience. But its rise to prominence has prompted questions about how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after live gatherings. Here's a look at new strategies, tools, and tips from across the event and meeting industry.
Here’s how to harness the power of social media and maximize the reach of fund-raising efforts.
Posted July 30, 2014, 7:15 AM EDT
The best-selling author and social media strategist shares his thoughts on effective engagement, why planners should give up some control, and what’s coming next.
Q & A
Posted July 8, 2014, 7:15 AM EDT
Marketers are exploring smarter strategies to tie selfies to brand exposure on social media.
Posted May 8, 2014, 7:00 AM EDT
From splashing prompts on seating cards and menus, to scrawling them in lipstick or cake icing, here's how to encourage guests to engage on social media.
Posted January 21, 2014, 7:30 AM EST
Social Media Experts on Strategy
Tips & Tools
Find out how the event is generating millions of online impressions through a new program to engage social media specialists.
Posted May 22, 2014, 7:00 AM EDT
Find out how the show generated 16,000 images from the public and a select group of influencers.
Posted May 6, 2014, 7:00 AM EDT
Tagkast, a new native advertising service, is helping the automaker tap into the power of photo sharing at marketing events.
Posted March 13, 2014, 7:00 AM EDT
Ideas From Innovative Meetings
Event Case Studies
The airline used Twitter to create an immersive experience that generated more than eight million impressions.
Posted March 27, 2014, 7:00 AM EDT
See how the brand is engaging fans with a social media campaign tailored to the season.
Posted December 19, 2013, 7:45 AM EST
An HP promotion solicited comments from users online allowing a team of graphic and recording artists to work the feedback into a visually stunning live music event.
Posted December 3, 2013, 7:30 AM EST
Discover New York venues like
10 on the Park at Time Warner Center as seen in the Summer 2014 Issue of BizBash.
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