Upon arrival, guests encountered a hallway lined with more than 4,000 bottles of Dramatically Different Moisturizing Lotion Plus. On the floor, Levy Lighting set up motion-triggered projections of bubbling water.
Photo: Lauren Matthews/BizBash
Before entering the elevators that led to the rooftop, guests were given chic yellow bracelets with magnetic closures and informational cards detailing Clinique's Twitter handle and the event's hashtag.
In contrast to the stormy skies outside, summery indoor lounge areas were decorated to match the iconic buttery yellow color of the moisturizer. The modular white lounge seating was provided by Taylor Creative Inc.
Photo: Joe Schildhorn/BFAnyc.com
Guests could sample the new moisturizer formula, bottles of which were set up on a table with an arrangement of towering dogwood branches. Lighted signs on the mirrored highboys displayed facts about the Clinique brand and explained the various interactive experiences around the room.
Perception Audio-Visual services provided the LCD video-screen bar and adjacent video walls, which displayed images of moving water from the ad campaign.
On the patio, a clear tent—with a yellow-striped top—kept raindrops at bay.
Socialites Marjorie Gubelmann and Hannah Bronfman (pictured) shared DJ duties for the evening, introducing guest Estelle's newest single at the end of the night.
Guests queued up to have famed fashion illustrator Izak Zenou paint their portraits, which they could take home as keepsakes.
As a high-fashion take on the photo booth trend, guests also had the opportunity to have their pictures taken by fashion photographer Sophie Elgort.
Photo: Sylvain Gaboury/PatrickMcMullan.com
As the sun set, guests gathered on the tented patio to watch an aerialist perform on a swing, flanked by two floral topiaries displaying the brand's logo.
Get ready for summer parties with these fresh alternatives to traditional drinks.
Posted about 3 hours ago
To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.
Brands are finding sophisticated ways to seamlessly incorporate logos into event and meeting experiences.
Here's a look at 10 steal-worthy ideas we spotted this week.
Posted 4 days ago
To promote its partnership with the Global Poverty Project, Citi created a leafy retreat on the grounds of the Global Citizen Earth Day festival.
Posted 5 days ago