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Speakeasy Hosts Court TV

August 14, 2001, 12:00 AM EDT

Court TV's Speakeasy-Style Reception for NYPD Blue Lansky Lounge Thursday, 08.09.01, 7:30 PM onward
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You find it hidden on a slightly seedy block of Norfolk Street, and the single glowing “L” above the otherwise unmarked door casts a ruddy glow on the brick walls and cracked sidewalk. Check in with the bouncers--tweed-clad men in derbies who could blend seamlessly into a 1920's mob scene. Then head through the door, into a dark alley, through a second anonymous entryway, and you're there: the lush underworld of Lansky Lounge. Named for infamous Jewish mobster Meyer Lansky, the sleek bar and grill was a fitting venue for Court TV's reception for the cast of crime show NYPD Blue; and, lost on no one was the irony that Lansky--for whom the spot was a favorite haunt--was eventually busted by the real NYPD.

With public relations by Goodman Media International and a crowd filled mostly with television staffers and the press, the event was designed to help launch the network's new season, which will include reruns of the cop series, and to publicize Court TV's new fall schedule.

The Lower East Side lounge (situated behind the landmark Ratner's Deli) had the atmosphere of a speakeasy, complete with dim lighting and abundantly flowing liquor in the various bar areas. As jazzy lounge music played in the background, waiters bearing trays of cocktails were poised at both sides of the entryway. The restaurant provided passed hors d'oeuvres and some minimal decor, including elegant floral arrangements by Flowers by Ricky and tiny white votive candles scattered throughout the bar and the cozy banquette-filled lounge area.

With all that ambiance, the event felt a bit like one enormous photo opportunity--especially because it was also lined with Court TV banners, printed by HF Printing Solutions, and featured a designated photo area, where the show's stars were ushered by PR staff to mug for the cameras upon their hours-late arrivals.

Guests were given branded gift bags: paper shopping totes printed with a police badge and containing baseball caps embroidered with the word “Blue.”

--Samantha Melamed

Read about last month's Court TV anniversary party...

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