The MTV Video Music Awards returned to Radio City Music Hall with a splash of light and an enormous banner displaying the VMA logo.
Magnolia Flowers put out red rose and gladiola arrangements in the greenroom.
The Catering Company served beef Wellington on square wood and silver trays in a special area for Viacom bigwigs and entertainment industry VIPs.
Tapas were offered at buffet tables for guests to munch on.
Just as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.
From activated charcoal to honey bear jars, here are ideas for livening up cocktails this fall.
To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.
The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.
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