Posted January 17, 2001, 12:00 AM EST
...and what they talked about.
Here's a quick rundown of the people, the gossip and the parties surrounding the Special Event 2001 show in New Orleans:
THE VICTORY PARTY THAT WASN'T
Austin's Marilyn DuVon, CEO of Eichenbaum Displays Inc. told us about the Election Night event she worked on for President-Elect George W. Bush. The elaborate victory party never quite happened, of course. But she did get paid in full--with no questions asked--even if she didn't get what she wanted most: a picture of W. on the set she built.
Among the many first-time attendees at the show were two very talented, very hip event designers: David Smith, president of Los Angeles' ShowPro and Terry Gipson of MTV Networks' special events department.
With all the exciting new registration technology out there, why were the lines so long for opening day registration? Why was there no coat check available during last week's cold New Orleans weather? Considering all the late-night noise in the hotel lobby, when did the attendees actually sleep?
Other companies at the show included Chez-zam Entertainment, Cyberpix, the Dallas Symphony, Deloitte & Touche, Empire Force Events, Fabricadabra, Fleet Bank, Forbes magazine, the Gap, Goldman Sachs, Great Performances, Hargrove Inc., the John F. Kennedy Center for the Performing Arts, Marriott, Milestone, Motorola, Ogilvy Public Relations, Opening Nite Entertainment, Pink Inc., QVC, Ritz-Carlton, Royal Sonesta, SFX-Bill Graham Special Events, UNiREC and the U.S. Army.
TALK ABOUT PRESSURE
Imagine being Paul Stratton of Intertec Exhibitions (in charge of the trade show) and Betsy Wiersma of Wiersma Experience Marketing (in charge of the evening festivities). They were responsible for putting on a show for 3,400 people, all of whom consider themselves experts in the field. And do you think any one of them would offer their opinions of what worked.and what didn't?
Speaking of Betsy Wiersma, she told us she just finished a book, Exceptional Events: Concept to Completion.
More about the Special Event 2001:
Special Event 2001: The Opening Party
Special Event 2001: Trade Show & Seminars
Special Event 2001: Search's Cabaret Night
Special Event 2001: Experts on the Future
Special Event 2001: The Gala Awards
Special Event 2001: Gala Winners