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Spring Colors for Mag Charity Benefit

March 19, 2002, 12:00 AM EST

House & Garden's Color Makes a Difference color issue promotional party and benefit Altman Building Tuesday, 03.12.02, 6 PM to 9 PM
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House & Garden magazine celebrated its April Color issue with a colorful party and silent auction benefit at the Altman Building. Event designer Frederick Anderson of Anderson Hannant displayed an array of pricey, home-oriented auction lots with inventive, spring-themed decorative flair--and lots of color, naturally. A Kohler faucet and some Ann Sacks tiles, for example, were displayed on a cube covered in red raw silk with fresh strawberries scattered around it. Other items for auction included an Armani vase, Jonathan Adler bowls and a designer dog bed (for the dog who has everything).

The event, entitled Color Makes a Difference, took place six months and a day after September 11, 2001, and it showed off two trends in event style that have emerged since the World Trade Center attacks. The soft, somber tones (or blatantly patriotic colors) we saw immediately following the attacks have been replaced with a more colorful approach. And the practice of combining an event with a traditional marketing push (promoting a magazine issue, for example) with some sort of benefit angle was already popular before September 11, and has become practically de rigueur now. House & Garden's event donated the proceeds from the silent auction to six different charities.

The auction items were displayed in three separate color themed areas. For the main, green-themed middle area, Anderson arranged several long celadon-colored tables in a box configuration, and placed tall potted bamboo plants inside the box. The smaller-sized auction lots, such as a Kate Spade handbag, were displayed in pine wood boxes filled with grass. Music First Booking and Productions shined green lights on the bamboo plants to further define the area.

Behind the green area, a long white table (which doubled as a bar) was laden with colorful pillows from DKNY and a display of paint cans from Ralph Lauren, one of the event's co-sponsors. White fluorescent lights were vertically suspended behind the bar. For a sexy red-themed area, Anderson draped crimson linens from Ruth Fischl from the ceiling and on top of small round cocktail tables. Saundra Parks of Daily Blossom created beautiful single-type red flower arrangements for the tables, and a giant, gorgeous display with tulips, roses, hydrangea, anemone and cherry blossoms for the main auction display table.

--Suzanne Ito

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