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| EVENT REPORT 05.07.09 3:42 PM |
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| Head in the Game |
| To launch its new men's grooming product—a handheld head-shaver—Conair held a press party at Lucky Strike Lanes that included beer, bowling, and manscaping stations. |
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| FROM NEW YORK Light-hearted, a little tongue-in-cheek, and rather lively for a press launch, last night's event hosted by Conair introduced a new head-shaving tool for men amid bowling, beer, billiards, and comfort food. Held in the private room at Lucky Strike Lanes, the idea behind the activity-filled affair was to emphasize things round and shiny—namely bowling balls and bald heads—which matched the "Make a Bald Statement" slogan for Clean Head, the new device. |
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Organized by Babe Rizzuto, Conair's vice president of public relations, and Stacey DeFelice, the company's senior PR coordinator, the three-hour cocktail party was relatively small and unstructured, allowing the 100 beauty, fashion, and men's interest editors in attendance to hang out, while marketing and PR reps circulated.
There were, of course, some branding and informational elements—a smattering of posters, a video presentation on the projection screen over the lanes, and an area where Conair set up a mini salon to show off the shaver and offer complimentary shaves. Otherwise the night was fairly relaxed and casual, with many lounging by the lanes, playing billiards, and noshing on a plentiful supply of hors d'oeuvres such as tomato-and-cheese s'mores, pigs in a blanket, and pizza.
—Anna Sekula |
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Areas Conair billed as manscaping stations demonstrated the new grooming tool with complimentary head shaves.
Photo: Alice and Chris Ross for BizBash
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The four bowling lanes in the lounge were open to guests, and Conair used the 22- by 12-foot screen at the rear to project a video presentation.
Photo: Alice and Chris Ross for BizBash
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Small and portable, the Clean Head shaver is designed to make grooming more comfortable.
Photo: Alice and Chris Ross for BizBash
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With a steady supply of beer, cocktails, and bites like pizza and pigs in a blanket, the launch party provided an informal atmosphere that encouraged guests to linger.
Photo: Alice and Chris Ross for BizBash
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Each editor left with a kit that included the new product and the press release.
Photo: Alice and Chris Ross for BizBash
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RELATED TOPICS
Conair
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