| EVENT REPORT 09.27.07 4:20 PM |
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| Just Like Us |
| Per tradition, Us Weekly took its Hot Hollywood party to a brand-new venue with spectacular decor and immediate cachet. |
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Us Weekly's M.O. is to pick the newest, most cooed-over spot in town for its Hot Hollywood party. (Last year it was at Republic.) This year, the mag stuck to the proven formula, taking last night's party to the new side-by-side clubs Opera and Crimson in Hollywood.
Wenner Media senior event marketing manager Gina Schramm worked with Cara Kleinhaut and her team at Caravents to play up the joint venues' dramatic, multi-textural touches. "The venue is so beautiful that we didn't want to do too much to take away from that," Schramm said. Kleinhaut added, "We tried to play up the [venue's] lush decor and to incorporate into our details the [existing] textures, like python-skin tiling and faux fur." |
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A 50-foot-long step-and-repeat wall was awash in blue logoes; it backed a blue carpet for arrivals, at the base of which sat moss hedging decked with white flower accents. Caravents dressed a 30- by 40-foot structure in rich chocolate hues at the foot of the carpet, dedicated as a swag suite for celeb guests only. The blue theme repeated indoors, where plush blue pillows topped lounge seating.
The magazine's logo showed on a fog wall (we're spotting this trend everywhere these days), and flat-screen monitors from sponsor Sony ran loops showing the mag's honorees for the night (a melange of entertainment-industry power players). DJ Steve Aoki spun for the crowd while servers passed hors d'oeuvres from the venue's kitchen with a surprisingly high level of service for a space of that size and a crowd of that density.
Speaking of gracious service, 100% Colombian coffee (apparently trying to curry favor with the celebrity set these days) offered its regular and decaf varieties from a stand situated in the valet parking lot while guests awaited their cars to get home.
—Alesandra Dubin |
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A bright white gobo displayed the mag's name in an outdoor courtyard.
Photo: Line 8 Photography |
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The ubiquitous Kanye West and Alexis Phifer were among the crowd.
Photo: Line 8 Photography |
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Faux fur and other plush fabrics decked the multi-textural club.
Photo: Line 8 Photography |
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Blue pillows and lighting inside complemented a 50-foot stretch of blue carpet outside.
Photo: Line 8 Photography |
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A chocolate-brown-hued swag suite was for celebs only.
Photo: Line 8 Photography |
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 | Flickering candles dotted the luxe space.
Photo: Line 8 Photography |
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 | Wine sponsor Little Black Dress displayed its wares.
Photo: Line 8 Photography |
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RELATED TOPICS
Us Weekly, Sony, 100% Colombian
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