By Alesandra Dubin Posted April 18, 2012, 12:16 PM EDT
Warner Brothers Television Group hosted a launch party on Thursday at the Paley Center for Media in Beverly Hills to celebrate the opening of the studio’s new museum exhibit, “Television: Out of the Box,” which pays tribute to 60 years of television history. Accordingly, the event's arrivals carpet—instead of the traditional red—was striped to look like TV color bars.
Inside, the group's creative services/art and advertising department designed a series of interior decor pull-up banners that were displayed in the windows, as well as the expansive wall mural timeline inside and all other exhibit-related decor. And the on-air group produced a video compilation of iconic show opens from series throughout Warner Brothers Television Group's six-decade history, projecting it onto the interior lobby wall for the party. Tres L.A. catered, Town & Country handled the interior design, and Images by Lighting handled the lighting.