By Jessica deMello Posted October 19, 2007, 11:01 AM EDT
Style at Home looked inside itself for inspiration in creating an event to celebrate its 10th anniversary. The publication’s staff designed the affair, held at Festival Tower Presentation Centre, to resemble the pages of the magazine. Various editorial sections were re-created, including the popular High/Low column that compares the high-end and affordable versions of popular design trends. To bring High/Low to life, the staff assembled room vignettes and ran a contest in which guests tried to guess which items in the rooms were high and which were low—those who guessed correctly won the items and detailing in the room scene.
Associate design editor Tamara Robbins chose and arranged the flowers, including arrangements for the room vignettes. Amazing Food Service provided event production, additional staffing, and catering. Transcontinental Media, publisher of Style at Home, supplied the invitations, organized the public relations, and hired the Printing House to produce large cardboard blowups of pages from the magazine.
Bombay Sapphire provided a pairing menu, while Starbucks chipped in tasty treats. Amazing Food Service’s menu included small soup servings that guests helped prepare by pouring hot water into tiny white cups.