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EVENT REPORT

Sundance Film Festival 2014: 14 Steal-Worthy Ideas for Cozy, Wintertime Events

Brands such as Motorola and SoulCycle at the Sundance Film Festival had plenty of ideas for events that celebrate winter while keeping guests warm.

Photo: Courtesy of Park City Live Lounge

Though Park City, Utah, is packed with Hollywood celebrities during the Sundance Film Festival, it's no Los Angeles. At this year's fest, which ran from January 17 to 26, brands and event planners kept guests warm—or, in one case, sweating— at cozy events that still embraced the winter weather with thematic tropes and decor. Here's a look inside the festival's most eye-catching activations from brands such as Motorola, SoulCycle, and Quaker Oats. 


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