Super Bowl

The Super Bowl, the N.F.L.'s biggest game and one of the country's most influential annual sporting events, draws hundreds of thousands of sports fans, media, and celebrities. Accordingly, the big game's host city, which changes every year, gets a few days in the spotlight—and a huge influx of tourist traffic. Brands such as Playboy, Bud Light, and ESPN cash in on the buzz, staging lavish activations and attention-grabbing events throughout the weekend. The 2017 game will take place at NRG Stadium in Houston on February 5; here's our archive of Super Bowl coverage through the years.

Top 10 Innovative Brands 2016: #9 N.F.L.

The powerful sports league’s events go beyond the Super Bowl.

Event Innovators 2016 Posted May 17, 2016, 6:15 AM EDT

Why Super Bowl Fans Are Sleeping Inside a Hot Dog

Oscar Meyer seized upon the sporting event to promote its unusual vehicle.

Event Snapshot Posted February 3, 2016, 7:00 AM EST

Super Bowl 50 Preview: What Brands Like Pepsi, 'Playboy,' and ESPN Have on Tap

With Super Bowl 50 around the corner, brands, nonprofits, and community organizations are gearing up to host supersize events in and around San Francisco.

News Posted January 20, 2016, 7:15 AM EST

Phoenix 2015

7 Ideas to Steal From Katy Perry's Super Bowl Halftime Show

From giant inflatables to decorative beach balls, here are ways to give events a shot of halftime-show inspiration.

Idea File Posted February 4, 2015, 7:15 AM EST

Hot Headliners for 2015: How to Book Rihanna, Kanye West, Steven Tyler, and More

Here's a peek at the entertainment that major Super Bowl party hosts—including DirecTV and Maxim—booked for their big game bashes.

Idea File Posted February 9, 2015, 8:00 AM EST

10 Sporty Ideas for Football-Viewing Parties

With Super Bowl XLIX around the corner, here are ideas for sprucing up a game-day viewing party.

Idea File Posted January 28, 2015, 7:15 AM EST

New York/New Jersey 2014

Live Puppies Fill Times Square for Super Bowl Activation

Animal Planet commemorated Puppy Bowl's 10th anniversary with a football-theme event in Times Square featuring live puppies, games, and a puppy hall of fame.

Event Report Posted February 3, 2014, 7:45 AM EST

Super Bowl Planner Frank Supovitz's 6 Rules for Events

The man behind the production of all major events for the N.F.L. shares his tips for keeping a level head on game day.

Readers' Forum Posted November 27, 2013, 7:30 AM EST

Where to Host Super Bowl Parties in New York

Location Scout Posted January 28, 2013, 2:23 PM EST

New Orleans 2013

Indianapolis 2012

Dallas 2011

'Maxim' Brings Super Bowl Party to Chicago, Fort Lauderdale, San Diego

Event Report Posted February 9, 2011, 11:00 AM EST

2001-2011: How Maxim Grew Its Super Bowl Party

Event Report Posted July 25, 2011, 9:30 AM EDT

Twitter, Mercedes-Benz Team Up for Super Bowl Promotion

News Posted February 2, 2011, 5:31 PM EST

See more
Your email inquiry will be sent to 3 venue