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Super Bowl

The Super Bowl, the N.F.L.'s biggest game and one of the country's most influential annual sporting events, draws hundreds of thousands of sports fans, media, and celebrities. Accordingly, the big game's host city, which changes every year, gets a few days in the spotlight—and a huge influx of tourist traffic. Brands such as Maxim, Playboy, Bud Light, and ESPN cash in on the buzz, staging lavish activations and attention-grabbing events throughout the weekend. The 2014 game took place in New Jersey/New York on February 2; here's our archive of Super Bowl coverage through the years.

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

Super Bowl 2014: Behind the Scenes at the Biggest Parties in New York

Event Producers Give the Super Bowl Halftime Show a "B+"

Some of the country's top industry professionals discuss what they liked and didn't like at Super Bowl XLVIII's Bruno Mars and Red Hot Chili Peppers halftime show.

News Posted February 3, 2014, 7:42 AM EST

Live Puppies Fill Times Square for Super Bowl Activation

Animal Planet commemorated Puppy Bowl's 10th anniversary with a football-theme event in Times Square featuring live puppies, games, and a puppy hall of fame.

Event Report Posted February 3, 2014, 7:45 AM EST

15 Design Ideas to Steal From New York Super Bowl Parties

The Manhattan skyline, the subway, and marquee-style signage were some of the decorative concepts used by Super Bowl event hosts.

Idea File Posted February 7, 2014, 3:34 PM EST

Super Bowl Planner Frank Supovitz's 6 Rules for Events

The man behind the production of all major events for the N.F.L. shares his tips for keeping a level head on game day.

Readers' Forum Posted November 27, 2013, 7:30 AM EST


Latest Super Bowl News

NEW JERSEY BATTLES NEW YORK FOR SUPER BOWL EVENTS: While this season’s Super Bowl will be played in MetLife Stadium in New Jersey, most observers acknowledge the real excitement will be across the river in New York. The New York Times: “For the Super Bowl, New Jersey desperately craves attention. It dreams of the dollars that Super Bowl fans will spend. It dreams of not having to manufacture the appeal that comes naturally to New York, where there will be velvet ropes, party after party, and mile-long guest lists. New Jersey dreams of the respect it never seems to get. So towns near the $1.6 billion stadium, the home of the New York Giants and the New York Jets, are scheduling their own celebrations, though maybe not with boldface names and V.I.P. receptions or the official imprimatur of the National Football League.” http://nyti.ms/18Be3S0
Posted November 25, 2013, 7:56 a.m. EST


N.F.L. ANNOUNCES SUPER BOWL HOST CITIES: The N.F.L. announced that the San Francisco 49ers would host the 2016 Super Bowl—the 50th championship game—in their new stadium in Santa Clara, and the 2017 Super Bowl is headed to Houston. The moves were seen as wins for the host cities as well as a loss for Miami, which bid for the games but lost when the billionaire owner of the Miami Dolphins failed to get public money from the Florida legislature to renovate Sun Life Stadium. ESPN: “For years, it was thought the N.F.L. would seek to stage the 50th Super Bowl in Los Angeles, where the first one was played (but did not sell out) on January 15, 1967. But with no franchise in L.A. and no suitable stadium projects approved, that hope disappeared.” http://es.pn/10KoxpF
Posted May 22, 2013, 8:15 a.m. EDT

Where to Host Super Bowl Parties in New York

Location Scout Posted January 28, 2013, 2:23 PM EST


New Orleans 2013


Indianapolis 2012


Dallas 2011


Miami 2010

Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi,  GQ, and Dockers

Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers

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