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Super Bowl

The Super Bowl, the N.F.L.'s biggest game and one of the country's most influential annual sporting events, draws hundreds of thousands of sports fans, media, and celebrities. Accordingly, the big game's host city, which changes every year, gets a few days in the spotlight—and a huge influx of tourist traffic. Brands such as Maxim, Playboy, Bud Light, and ESPN cash in on the buzz, staging lavish activations and attention-grabbing events throughout the weekend. The 2015 game will take place in Glendale, Arizona on February 1; here's our archive of Super Bowl coverage through the years.

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game



New Orleans 2013


Indianapolis 2012


Dallas 2011


Miami 2010

Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi,  GQ, and Dockers

Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers

DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand

Event Report Posted February 8, 2010, 2:31 PM EST

ESPN the Magazine Doubles Size of Super Bowl Party, Drops Fan Day

Event Report Posted February 8, 2010, 1:14 PM EST

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