The Super Bowl, the N.F.L.'s biggest game and one of the country's most influential annual sporting events, draws hundreds of thousands of sports fans, media, and celebrities. Accordingly, the big game's host city, which changes every year, gets a few days in the spotlight—and a huge influx of tourist traffic. Brands such as Maxim, Playboy, Bud Light, and ESPN cash in on the buzz, staging lavish activations and attention-grabbing events throughout the weekend. The 2014 game took place in New Jersey/New York on February 2; here's our archive of Super Bowl coverage through the years.
Latest Super Bowl News
NEW JERSEY BATTLES NEW YORK FOR SUPER BOWL EVENTS: While this season’s Super Bowl will be played in MetLife Stadium in New Jersey, most observers acknowledge the real excitement will be across the river in New York. The New York Times: “For the Super Bowl, New Jersey desperately craves attention. It dreams of the dollars that Super Bowl fans will spend. It dreams of not having to manufacture the appeal that comes naturally to New York, where there will be velvet ropes, party after party, and mile-long guest lists. New Jersey dreams of the respect it never seems to get. So towns near the $1.6 billion stadium, the home of the New York Giants and the New York Jets, are scheduling their own celebrations, though maybe not with boldface names and V.I.P. receptions or the official imprimatur of the National Football League.” http://nyti.ms/18Be3S0
Posted November 25, 2013, 7:56 a.m. EST
N.F.L. ANNOUNCES SUPER BOWL HOST CITIES: The N.F.L. announced that the San Francisco 49ers would host the 2016 Super Bowl—the 50th championship game—in their new stadium in Santa Clara, and the 2017 Super Bowl is headed to Houston. The moves were seen as wins for the host cities as well as a loss for Miami, which bid for the games but lost when the billionaire owner of the Miami Dolphins failed to get public money from the Florida legislature to renovate Sun Life Stadium. ESPN: “For years, it was thought the N.F.L. would seek to stage the 50th Super Bowl in Los Angeles, where the first one was played (but did not sell out) on January 15, 1967. But with no franchise in L.A. and no suitable stadium projects approved, that hope disappeared.” http://es.pn/10KoxpF
Posted May 22, 2013, 8:15 a.m. EDT