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Super Bowl

The Super Bowl, the N.F.L.'s biggest game and one of the country's most influential annual sporting events, draws hundreds of thousands of sports fans, media, and celebrities. Accordingly, the big game's host city, which changes every year, gets a few days in the spotlight—and a huge influx of tourist traffic. Brands such as Maxim, Playboy, Bud Light, and ESPN cash in on the buzz, staging lavish activations and attention-grabbing events throughout the weekend. The 2015 game took place in Glendale, Arizona on February 1; here's our archive of Super Bowl coverage through the years.

Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game

Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game


Rating the Super Bowl: Producers Give Katy Perry Halftime Show an "A"

Some of the country's top industry professionals discuss what they liked and didn't like about Katy Perry's performance at Super Bowl XLIX's halftime show.

News Posted February 2, 2015, 8:34 AM EST

7 Ideas to Steal From Katy Perry's Super Bowl Halftime Show

From giant inflatables to decorative beach balls, here are ways to give events a shot of halftime-show inspiration.

Idea File Posted February 4, 2015, 7:15 AM EST

Hot Headliners for 2015: How to Book Rihanna, Kanye West, Steven Tyler, and More

Here's a peek at the entertainment that major Super Bowl party hosts—including DirecTV and Maxim—booked for their big game bashes.

Idea File Posted February 9, 2015, 8:00 AM EST

10 Sporty Ideas for Football-Viewing Parties

With Super Bowl XLIX around the corner, here are ideas for sprucing up a game-day viewing party.

Idea File Posted January 28, 2015, 7:15 AM EST


New York/New Jersey 2014

Event Producers Give the Super Bowl Halftime Show a "B+"

Some of the country's top industry professionals discuss what they liked and didn't like at Super Bowl XLVIII's Bruno Mars and Red Hot Chili Peppers halftime show.

News Posted February 3, 2014, 7:42 AM EST

Live Puppies Fill Times Square for Super Bowl Activation

Animal Planet commemorated Puppy Bowl's 10th anniversary with a football-theme event in Times Square featuring live puppies, games, and a puppy hall of fame.

Event Report Posted February 3, 2014, 7:45 AM EST

Super Bowl Planner Frank Supovitz's 6 Rules for Events

The man behind the production of all major events for the N.F.L. shares his tips for keeping a level head on game day.

Readers' Forum Posted November 27, 2013, 7:30 AM EST

Where to Host Super Bowl Parties in New York

Location Scout Posted January 28, 2013, 2:23 PM EST


New Orleans 2013


Indianapolis 2012


Dallas 2011

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