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EVENT REPORT

Surf Expo Photos: Inventive Booths From Maui Jim, Ugg, Billabong, and Other Exhibitors

Photo: BizBash

Bikini-clad models, colorful surf boards, and island attire filled the Orange County Convention Center Thursday through Saturday for the Surf Expo, a biannual trade show for manufacturers and retailers in the board sports and beach lifestyle markets. Organizers say this was the largest show since 2005, with 2,200 booths filling nearly 240,000 square feet of the facility.

Here’s a look at how exhibitors tried to attract attention from the more than 13,000 attendees.


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