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Swarovski's Sparkling Invitations

April 8, 2002, 12:00 AM EDT

Swarovski's flagship gallery store opening Swarovski store Tuesday, 03.26.02, 6 PM to 8 PM
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To announce the opening of its new Madison Avenue flagship gallery store, Swarovski Crystal attached a faceted crystal to its simple, clean invitations. The square cards displayed the company's trademark swan on the front, and inside a single crystal decorated the text. Produced by the company in Europe, the pieces match Swarovski's corporate colors--rich navy blue and warm orange-red--and were paired with transparent envelopes with a mother-of-pearl-like finish.
--Mark Mavrigian

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