Nearly 16,000 people attended the all-day music festival.
Sweetgreen encouraged guests to tweet about the festival by featuring the hashtag on signage throughout the concession areas. The tweets were then broadcast on the megascreens around the stage between performances.
Joola provided ping-pong tables in the V.I.P. section.
Between bands' sets on the main stage, DJs performed at a booth in the V.I.P. area outfitted with orange traffic cones.
Sponsors like Mom's Organic Market set up tents with organic and health food giveaways along the walkways surrounding the main lawn of the venue.
O-Power set up a biking station to generate energy that would help offset the event's carbon footprint.
Crystal Castles performed for 40 minutes before turning the stage over to Lupe Fiasco.
Lupe Fiasco performed an hour-long set later in the evening.
Multicolored balloons and confetti dropped from the rafters onto the crowd during Girl Talk's finale.
The Strokes closed out the night.
Here's a look at 10 steal-worthy ideas we spotted this week.
Posted 3 days ago
Salesforce translated the look and feel of its online learning platform, Trailhead, into the theme for its massive four-day conference.
Posted 4 days ago
The online shopping brand Gilt brought its fall campaign to life with a nine-day event series inspired by its various lifestyle offerings.
Posted 5 days ago
The Future of Storytelling Festival brought together cutting-edge creators of immersive storytelling, both digital and analog.
Miami's fourth annual III Points Music, Art & Technology Festival overcame the challenges of taking place during hurricane weather without having to cancel any day of the event.
Posted 6 days ago