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EVENT REPORT

Swim Week Wrap-Up: Fashion Police Cars, PCs on the Runway, and Spiked Grey Goose Popsicles

Photo: Michael Buckner/Getty Images for Mercedes-Benz

Mercedes-Benz Fashion Week Swim concluded Monday at the Raleigh Hotel, where more than 12,000 people attended the five-day 2012 swimwear preview. The IMG-organized event showcased 24 designers under tents around the hotel's pool. This year, six new swimwear companies showed collections, including A Che, Aguaclara, diNeila Brazil, Luxe by Lisa Vogel, Sonia Vera Swimwear, and Wildfox Swim.

Sponsors from previous years—including DHL, American Express, and Mercedes-Benz—returned to Fashion Week Swim, while new brands like Microsoft signed on. At the Raleigh Hotel's penthouse suite on Sunday, three one-of-a-kind PCs featuring designs from Cia.Maritima's 2012 collection were highlighted. The company also hosted the first press lounge equipped with Microsoft software products for industry and press representatives.

While in town for the shows, many attendees hit up a slew of satellite events celebrating fashion, design, and fitness brands. Here's a look at some of Swim Week's biggest events.


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