South by Southwest

South by Southwest, the music, film, and technology festival and conference, brings thousands of attendees to Austin, Texas every spring. The fast-growing event has become a veritable playground for corporate marketers, attracting experiential events, promotions, and partnerships from a diverse mix of brands. The 2016 iteration of SXSW took place March 11-20; here's our archive of related coverage.

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

Why SXSW Is Using iBeacons for Hyper-Local Networking

Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.

News Posted March 12, 2015, 7:30 AM EDT

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

19 Smart Design Ideas From SXSW 2014

AT&T, Yahoo, Absolut, Facebook, and other hosts found inventive ways to incorporate branding and products into events at this year's festival.

Event Report Posted March 24, 2014, 7:15 AM EDT

The Director of South by Southwest Interactive Shares His Favorite Places

Hugh Forrest discusses his top spots to host meetings, see concerts, and entertain sponsors in Austin and beyond.

Readers' Forum Posted March 26, 2014, 7:15 AM EDT

How Syfy's 'Defiance' Wooed a Tech-Savvy Crowd at SXSW

Event Report Posted March 22, 2013, 12:55 PM EDT

4 Ways to Use Technology to Rethink Live Events

News Posted March 15, 2013, 1:52 PM EDT

Most Innovative Meetings 2012: #14 South by Southwest Interactive

Focused on pioneering technology, the conference developed its own innovative tools to give guests ownership of ideas.

Feature Posted July 19, 2012, 3:05 AM EDT

AOL Blankets SXSW With Concerts, Interview Studio, and Gift Suite

Event Report Posted March 21, 2011, 9:00 AM EDT

SXSW: Fader Fort Returns With New Lead Sponsor, New Look

Event Report Posted March 18, 2011, 2:00 PM EDT

More Photos From Levi's/Fader Fort: Amusing and Feeding the Masses

Event Report Posted March 23, 2010, 1:37 PM EDT

Levi's and The Fader Team Up for Massive South by Southwest Performance Series

Levi's and The Fader returned to Austin last week with the newest incarnation of their pop-up concert venue and consumer playground, the Levi's/Fader Fort.

Event Report Posted March 23, 2009, 3:46 PM EDT

Red Bull Returns to South by Southwest With Space-Themed Concert Venue

A longtime presence at South by Southwest, Red Bull is making a late-night scene at its futuristic—and hard to find—Moon Tower, a pop-up concert venue.

Event Report Posted March 20, 2009, 9:01 AM EDT

IFC Concert Bridges South by Southwest's Film and Music Festivals

Longtime South by Southwest sponsor IFC hosted a concert-focused party between the festival's film and music portions in Austin.

Event Report Posted March 13, 2008, 1:24 PM EDT

Playboy Brings Moby—and Port-a-Potties—to South by Southwest

A music bill of indie heavyweights was the focus at Playboy 's Rock the Rabbit party during the South by Southwest festival.

Event Report Posted March 14, 2008, 4:23 PM EDT

Eastsport Offers Media and Musicians a South by Southwest Sanctuary (and Backpacks)

In an attempt to get rockers carrying its backpacks, Eastsport teamed with BMF Media to host a Wi-Fi and tequila-equipped refuge for musicians and media types.

Event Report Posted March 17, 2008, 6:55 PM EDT

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