LOS ANGELES At The Los Angeles Times Travel & Adventure Show, which ran Saturday and Sunday at the Los Angeles Convention Center, Taiwan Tourism Bureau’s expanded 800-square-foot island exhibit was named best of show. The first-time award program went to the bureau on the criteria of creativity, presentation, and attendee engagement.
Taiwan Tourism Bureau has been a major sponsor of the Times' show for the past eight years. This year, the bureau partnered with Long Beach-based agency interTrend Communications to create the exhibit. The island exhibit concept was developed based on Taiwan’s brand new logo, “The Heart of Asia,” and its primary palette of yellow and orange. Soft curving lines throughout the exhibit represented the double zeros in the number 100, which gave interTrend’s creative team the opportunity to subtly promote Taiwan's centennial anniversary celebration this year.
The focal point of the exhibit was the diagonal placement of a 20-foot circle stage in the middle of the space, which lent a feeling of openness for performers and visitors. Colorful round orange display tables complemented the overall design, and gave visitors easy accessibility to interactions with partner travel agencies and airlines.