Target Events

Target Corporation is known across the industry for producing some of the most innovative events in the marketing landscape. The Minneapolis-based retailer uses fashion shows, marketing stunts, retail promotions, pop-up stores, and other tactics to capture the attention of fashion editors and consumers.

Event Innovators 2015: Daniel Griffis

The vice president of experiential marketing and alliances for Target Corporation produces almost 200 events per year for the retail brand.

Event Innovators 2015 Posted July 1, 2015, 3:25 AM EDT

Pop-Up Shops

Retail Promotions

See the Interactive Wall From Target's Phillip Lim Launch

The retailer celebrated its latest designer collaboration at an event featuring a 120-foot-long wall that interacted with guests.

Event Report Posted September 10, 2013, 2:55 PM EDT

Target Closes Hollywood Boulevard for 'Planes' Preparty

Ahead of the world-premiere screening of the Disney film, families found a ton of on-theme and cleverly branded fun with games, activities, and crafts in the "Target Landing Zone."

Event Report Posted August 13, 2013, 7:30 AM EDT

18 All-American Decor Ideas From Feed U.S.A. for Target Launch

To celebrate its new collection with charity organization Feed, Target hosted a rustic-Americana-themed dinner party in Brooklyn.

Event Report Posted June 25, 2013, 8:15 AM EDT

Target Takes Guests to Prom at Kate Young Collection Preview

Event Report Posted April 11, 2013, 12:56 PM EDT

Must See: Target's Massive Collage of Inspirational Pins

Event Report Posted February 22, 2013, 7:45 AM EST

Community & Public Service Programs

Video: Inside Target's Hands-On Volunteerism Party

Event Report Posted July 1, 2010, 2:52 PM EDT

National Urban League and Target Fuse Logos Into Party Decor

Event Report Posted August 12, 2010, 2:44 PM EDT


Top 10 Innovative Brands 2014: #3 Target

The brand harnesses the power of event marketing by finding unexpected ways to engage all types of consumers and influencers.

Event Innovators 2014 Posted June 17, 2014, 7:05 AM EDT

Target Debuts Beauty Line With Instagram-Ready Decor

The retailer enticed tastemakers to create content via one-on-one consultations with beauty experts and photo-worthy decor.

Event Report Posted June 5, 2014, 8:05 AM EDT

6 New Ideas for Ghoulish Halloween Party Decor

Get inspired: Target's recent launch offered plenty of ideas for walking the line between creepy and stylish when it comes to Halloween events.

Event Report Posted October 14, 2013, 7:00 AM EDT

Top 10 Innovative Brands 2013: #1 Target

One of the most visible brands in event marketing, the retailer continues its reputation for innovative events and engaging marketing tactics.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT

Target Ties Online Film to Event With Live Acrobatic Performance

Event Report Posted October 12, 2012, 12:55 PM EDT

Prabal Gurung for Target Collection Launches With Massive Indoor Carnival

Event Report Posted February 12, 2013, 2:29 PM EST

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