Target Corporation is known across the industry for producing some of the most innovative events in the marketing landscape. The Minneapolis-based retailer uses fashion shows, marketing stunts, retail promotions, pop-up stores, and other tactics to capture the attention of fashion editors and consumers.
The vice president of experiential marketing and alliances for Target Corporation produces almost 200 events per year for the retail brand.
Event Innovators 2015
Posted July 1, 2015, 3:25 AM EDT
The retailer celebrated its latest designer collaboration at an event featuring a 120-foot-long wall that interacted with guests.
Posted September 10, 2013, 2:55 PM EDT
Ahead of the world-premiere screening of the Disney film, families found a ton of on-theme and cleverly branded fun with games, activities, and crafts in the "Target Landing Zone."
Posted August 13, 2013, 7:30 AM EDT
To celebrate its new collection with charity organization Feed, Target hosted a rustic-Americana-themed dinner party in Brooklyn.
Posted June 25, 2013, 8:15 AM EDT
Posted April 11, 2013, 12:56 PM EDT
Posted February 22, 2013, 7:45 AM EST
Community & Public Service Programs
Posted July 1, 2010, 1:46 PM EDT
Posted July 1, 2010, 2:52 PM EDT
Posted August 12, 2010, 2:44 PM EDT
The brand harnesses the power of event marketing by finding unexpected ways to engage all types of consumers and influencers.
Event Innovators 2014
Posted June 17, 2014, 7:05 AM EDT
The retailer enticed tastemakers to create content via one-on-one consultations with beauty experts and photo-worthy decor.
Posted June 5, 2014, 8:05 AM EDT
Get inspired: Target's recent launch offered plenty of ideas for walking the line between creepy and stylish when it comes to Halloween events.
Posted October 14, 2013, 7:00 AM EDT
One of the most visible brands in event marketing, the retailer continues its reputation for innovative events and engaging marketing tactics.
Event Innovators 2013
Posted June 12, 2013, 7:00 AM EDT
Posted October 12, 2012, 12:55 PM EDT
Posted February 12, 2013, 2:29 PM EST
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