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OPINION COLUMN: TED KRUCKEL

Tents and Trucks: a Hamptons 2014 Event Summary

Mega tents and gourmet food trucks are all over the East End this year.

Photo: Chris Arnold

The editors at Bizbash are always reminding me to write about trends that event planners from across the country can use. But the first biggest and best trend of the 2014 Hamptons summer season is one that can’t be easily duplicated, and that is fantastic weather. A cool rainy spring gave blooming plants time to set up, then a perfect sunny June was followed by the polar vortex of July, which has kept temperatures so comfortable. As a result, doors are thrown open, events are more indoor-outdoor combinations that are comfortable, and guests are staying longer because they’re not miserable with perspiration.

The other major two trends I’ve spotted are the invasion of the gourmet food trucks on the event scene, and the dominance of the mega tents, replacing the pole tents with stiff frames to get more square footage. The food truck trend, as best as I can recall, started in Miami a few years ago, when an entire field of trendy food trucks set up shop in Wynwood during Art Basel week.

So let’s dive in and take a look, shall we?


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