LOS ANGELES With most attendees carrying smartphones, the ability to communicate via text is quickly becoming an important tool for meeting and event professionals. From sending directions before an event to offering welcome and thank-you videos, mobile provides the opportunity to deliver information and engage guests in real time. At the Event Innovation Forum—Los Angeles on June 19, Sean MacNeill, C.E.O. of MobileCause shared how planners and marketers can leverage mobile tools to maximize attendee engagement while also being mindful of key mistakes to never make.
Videography & Editing: Godfather Films