Traditional lighting for fashion is even, bright, and flattering. However, it can't be so bright that models look washed out in photographs. The key is to enhance the clothing while creating contrast.
Levy Lighting | NYC takes traditional fashion lighting and combines it with creative lighting to create a show, while ensuring that the runway remains the focal point. Founder and president Ira Levy says, “When it comes to lighting, often you'll have someone light the runway so that the video content looks great in photographs for their portfolio, which takes the emphasis off of the models. We make sure that our client's runway and models have bright, even lighting to showcase the best version of their product.”
Follow these tips to ensure your event's lighting falls within the “Goldilocks zone”:
- Use warm, even lighting on the runway.
- For bigger spaces, project video content, either by magnifying what's happening on the runway or by displaying creative content behind the models. Video projection adds a sense of grandeur.
- Don't be afraid to push your creativity by enhancing your environment with light. For instance, Levy Lighting | NYC lit Elie Tahari's fall fashion presentation with dramatic and moody effects for a shipwreck environment while still highlighting the models with flattering light.
- Make the runway the focal point when models are present. Additional elements should complement to the show, not distract from the main act.
Levy Lighting | NYC has mastered the art of lighting fashion shows and boasts a client list that includes Elie Tahari, Katy Rodriguez, Lacoste, J.Lo, Shiseido, Dolce & Gabbana, Dior, Burberry, H&M, Forever 21, DKNY, Old Navy, Eddie Bauer, Reebok, and the Government of Colombia.